Best Direct MailFor best results

New mover postcards for coffee shops: a free coffee or latte for every new neighbor

Coffee is a daily habit, and people pick a café close to home. A new neighbor hasn't picked one yet, so the first café that says hello often becomes their café for years.

With First Hello™, every household that moves in near your coffee shop gets a welcome card from you each month, with a free coffee or latte and nothing to buy.

Count new movers near you
Your CaféFirst Hello™

Welcome to the neighborhood!

Freecoffee or latte

Your first coffee is on us.

Bring this card in within 60 days. One per household, nothing to buy.

Sample front of a 6 × 11 First Hello™ card. We design yours with your logo and photos.

New movers near your coffee shop

A little more than 1 in 9 Americans moved to a different home in 2024 (US Census Bureau). Enter your address to see how many households moved in last month within 1, 2 and 3 miles, or a ZIP Code to see it and the ZIP Codes around it.

Free offers that work for coffee shops

  • A free coffee or latte (our pick)
  • A free pastry
  • A free drip coffee every day for the first week

Keep it truly free, with nothing to buy. It's the easiest yes for someone who has never heard of you.

Make the first visit count. Ask for their name and remember it on the second visit. Offer a stamp card on the first visit, so the free coffee turns into a reason to come back.

How it works

  1. Pick your distance and your free offer. Choose how far around your coffee shop to welcome people (1, 2 or 3 miles, or a few ZIP Codes) and what you'd like to give them.
  2. We design your card. A 6 × 11 postcard on thick 16pt card with your logo, photos, offer and address. You approve a proof before anything prints.
  3. Every month, we mail the new neighbors. Our list supplier gives us the households that moved in around you in the last month. We print, address and mail a card to each one.
  4. They bring the card in. Count the cards at the register and you know exactly how many new neighbors each month brought you.

Price

PlanPrice per cardWhat's included
Month to month$2.75Card design, printing on 16pt card, the new mover list, addressing and postage. You pay only for the cards mailed each month. No design fee, no setup fee, no minimum and no hidden fees.
6-month commitment$2.25

Six months gives the cards time to work: every month brings a new group of neighbors, and the people who came in early start telling others.

Want to welcome your new neighbors? Tell us about your coffee shop and we'll send you a plan and a sample card. You can also call us at (619) 850-1032.
About First Hello™

First Hello™ for other businesses

Request a quote

Tell us what you'd like to mail and we'll email you a quote with printing and postage.