New mover postcards for ice cream and frozen yogurt: a free scoop for every new neighbor
Ice cream is where families go to celebrate, and moving into a new home is a big thing to celebrate. A free scoop brings the whole family, and families come back.
With First Hello™, every household that moves in near your ice cream shop gets a welcome card from you each month, with a free scoop and nothing to buy.
Welcome to the neighborhood!
A free scoop to celebrate the new house.
Bring this card in within 60 days. One per household, nothing to buy.
New movers near your ice cream shop
A little more than 1 in 9 Americans moved to a different home in 2024 (US Census Bureau). Enter your address to see how many households moved in last month within 1, 2 and 3 miles, or a ZIP Code to see it and the ZIP Codes around it.
Free offers that work for ice cream and frozen yogurt
- A free scoop (our pick)
- A free kids' cone for each child
- A free topping on any cup
Keep it truly free, with nothing to buy. It's the easiest yes for someone who has never heard of you.
Make the first visit count. Most people won't come alone for one free scoop. The rest of the family buys, so the offer pays for itself on the first visit.
How it works
- Pick your distance and your free offer. Choose how far around your ice cream shop to welcome people (1, 2 or 3 miles, or a few ZIP Codes) and what you'd like to give them.
- We design your card. A 6 × 11 postcard on thick 16pt card with your logo, photos, offer and address. You approve a proof before anything prints.
- Every month, we mail the new neighbors. Our list supplier gives us the households that moved in around you in the last month. We print, address and mail a card to each one.
- They bring the card in. Count the cards at the register and you know exactly how many new neighbors each month brought you.
Price
| Plan | Price per card | What's included |
|---|---|---|
| Month to month | $2.75 | Card design, printing on 16pt card, the new mover list, addressing and postage. You pay only for the cards mailed each month. No design fee, no setup fee, no minimum and no hidden fees. |
| 6-month commitment | $2.25 |
Six months gives the cards time to work: every month brings a new group of neighbors, and the people who came in early start telling others.
First Hello™ for other businesses
- Coffee shopsA free coffee or latte
- Pizza restaurantsFree cheese bread
- Bakeries and donut shopsA free cookie or donut
- Sandwich shops and delisA free sandwich
- Mexican restaurants2 free tacos
- Car washesA free basic wash
- BarbershopsA free haircut
- Hair and nail salonsA free hand treatment or blowout
- Dry cleaners3 shirts cleaned free
- Gyms and fitness studiosA free week
- Pet groomersA free nail trim
- Auto repair shopsA free tire rotation or check-up
- DentistsA free whitening kit
- FloristsA free single stem or small bouquet