Home care marketing in Chula Vista:
a direct mail plan for senior care

Northwest Chula Vista, Third Avenue and Hilltop (91910)

North of L Street and west of I-805, the streets around Third Avenue and Hilltop Drive are mostly single-family homes from the 1950s and 60s, with apartments closer to downtown. Many residents have been here for decades and are now retired, which makes this the clearest home care area in the city.

• What to offer: help that keeps people in their own homes: a few hours a week of help with meals, errands and housework, rides to appointments, and more care after a hospital stay. A free in-home assessment is an easy first step.
• How to mail: EDDM® on the routes that are mostly houses, every month or so, or a mailing list by age to reach older residents across the west side.

Southwest Chula Vista, Castle Park and Otay (91911)

South of L Street and west of I-805, Castle Park, Otay and the streets along Broadway have small 1950s and 60s houses, duplexes, apartments and several mobile home parks. Long-time residents live next to young families, and many households look closely at cost.

• What to offer: clear hourly rates, short visits, and whether you accept long-term care insurance or veterans benefits. Many households here speak Spanish at home, so Spanish on the back of the card reaches more families if your team speaks it.
• How to mail: EDDM® to the routes closest to your office. Whole routes reach older residents and the family members who help them.

Rancho del Rey and Terra Nova (91910)

Just east of I-805 along East H Street and Telegraph Canyon Road, Rancho del Rey was built mostly in the late 1980s and 1990s, next to the older Terra Nova tracts. Many owners have lived in their homes most of that time, and the first buyers are reaching the age when they start to need help.

• What to offer: full-service home care, live-in or around-the-clock care, memory care at home and a care manager the family can call.
• How to mail: a mailing list filtered by age and length of residence, so the card reaches long-time owners and skips the younger families who bought more recently.

Eastlake, Otay Ranch and Millenia (91913, 91914 and 91915)

Built from the late 1980s on and still growing, the east side is mostly family homes. Few residents here need care themselves, but many are the grown children who arrange care for a parent, whether the parent lives on the west side, in their home or farther away.

• What to offer: peace of mind for working families: updates after every visit, respite care so the family caregiver can take a break, and evening and weekend calls. For assisted living, a tour the whole family can join on a Saturday.
• Timing: before Thanksgiving, when families get together, and in January, when many of them start calling.
• How to mail: EDDM®. Nearly every home here is a family, so whole routes reach them at the lowest cost per card.

Home care or assisted living: who to mail in Chula Vista

• Home care agencies can mail every home on the routes they serve with EDDM®, or use a mailing list to reach households by age and how long they have lived in the home. On the west side, whole routes work well. The table above shows where older residents and seniors living alone are most common.
• Assisted living and memory care communities do best mailing every home within a few miles, since families want a parent close by. Pick the routes around your community in our EDDM® route planner and keep the card about the community itself.
• Both should mail the same homes again and again. Families often take months to decide, and the card on the counter when they are ready is the one they call.

Mail also works well beyond homes. Doctors' offices, hospital discharge planners at Sharp Chula Vista and other nearby hospitals, and senior centers refer families every week, and a card or letter to them a few times a year keeps your name in mind. Ask us about a mailing to referral partners in Chula Vista and the rest of the South Bay.

A year of senior care mailings in Chula Vista

You don't need every mailing. Most Chula Vista agencies and communities start by mailing the same nearby routes every month or so, then add the seasonal cards. Our senior care direct mail guide has more ideas for each one.

What every Chula Vista senior care postcard should include

• Your license number. Home care organizations and assisted living communities (Residential Care Facilities for the Elderly, or RCFEs) in California are licensed by the Department of Social Services. Showing the number tells families you are legitimate.
• Who pays, said plainly. Medicare generally does not pay for ongoing non-medical help at home or for assisted living. Don't suggest that it does. Say whether you accept long-term care insurance or veterans benefits, if you do.
• Offers spelled out: what a free assessment or a move-in special includes and when it ends.
• For assisted living, describe the community, not the residents you want. Rooms, care, meals, activities and your location. Communities are housing, and fair housing rules apply to their advertising.
• Large type and a phone number a person answers. Many readers are older, and many callers want to talk to someone right away.
• Where you are in Chula Vista, with a landmark people know and the areas you serve.

These are general points, not legal advice. Your licensing office or an attorney can confirm the exact wording, and we adjust any design to match.

Get a quote for your Chula Vista mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.