Marketing plan · Escondido

Home care marketing in Escondido:
a direct mail plan for senior care

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Escondido is one of North County's older cities, with neighborhoods from nearly every decade. Retirees live in the hills of Hidden Meadows, long-time owners fill the postwar streets north of downtown, and the city has many mobile home parks, several of them for seniors. Newer family neighborhoods like Eureka Springs and Harmony Grove Village are where many grown children live.

Two groups decide on senior care: the older adult and a son or daughter who helps. In a city this size they are often in different ZIP Codes, so a good plan reaches both. Below we start with the public numbers for each ZIP Code, then go neighborhood by neighborhood: who lives there, what to offer and how to mail it. After that come home care versus assisted living, a year of mailings and what every senior care postcard in California should include.

We are ready to make your life easier postcard for 55+, independent living and assisted living communities, with a move-in special and a free first month — Ready to make life easier: a community card for the routes around an Escondido community. (design SEC-2)

Escondido by ZIP Code

ZIP Code	Residents 65 or older	Residents 75 or older	Seniors living alone	Median household income
92025 Downtown, Old Escondido and south Escondido	13%	6%	about 1,310	$81,106
92026 North Escondido, the Country Club area and Hidden Meadows	17%	8%	about 1,970	$104,561
92027 East Escondido, Rancho San Pasqual and Eureka Springs	13%	5%	about 1,730	$93,338
92029 West Escondido, Harmony Grove and Elfin Forest	22%	8%	about 770	$124,726

What the columns tell you:

Residents 65 and 75 or older: where older adults make up the biggest share of the neighborhood, and so where EDDM® wastes the fewest cards. The need for daily help grows with age.
Seniors living alone: households of one person 65 or older. They are the people most likely to need help at home, and the ones whose families worry most.
Median household income: higher incomes point to private-pay, live-in and full-service care. Lower incomes point to clear hourly rates, short visits and the benefits you accept.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows income, age and household size for every route before you choose.

Residents 65 and 75 or older, seniors living alone and income are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. Seniors living alone are one-person households of someone 65 or older.

What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

Hidden Meadows and the senior communities (92026)

East of Interstate 15, Hidden Meadows is a hillside community of homes on larger lots, with golf course views and many retired residents. Across the city, several mobile home parks are for seniors, and they hold many older adults in a small area.

What to offer: help that keeps people at home: meals, errands, housework, rides to appointments, and more care after a hospital stay. A free in-home assessment is an easy first step.
How to mail: EDDM® to the Hidden Meadows routes and the routes that include the senior parks, every month or so. Many residents drive down the hill for services, so name the areas you serve.

North Escondido and the Country Club area (92026)

North of downtown, owner-occupied neighborhoods from the 1960s through the 90s spread toward the hills. Many owners have been here for decades, and some now live alone in the family home.

What to offer: a few hours a week of help, a friendly visit, and clear hourly rates. Say whether you accept long-term care insurance or veterans benefits.
How to mail: a mailing list filtered by age and length of residence, since long-time owners share these streets with young families. EDDM® works on the routes closest to your office.

Central and south Escondido (92025 and 92027)

Between downtown and the hills, much of the city was built after World War II: tract homes, duplexes, apartments and many mobile home parks. Older residents live next to young families, and many households look closely at cost.

What to offer: clear hourly rates, short visits, and whether you accept long-term care insurance or veterans benefits. Spanish on the back of the card reaches more families here.
How to mail: EDDM® to the routes closest to your office or community. Families here pick help within a few minutes of home.

Rancho San Pasqual (92027)

In the eastern foothills, Rancho San Pasqual is a gated golf community from the late 1990s with large homes and higher incomes. Some owners are nearing the age when they need help, and many have parents who live nearby.

What to offer: full-service home care, live-in or around-the-clock care, memory care at home and a care manager the family can call.
How to mail: a mailing list filtered by age and length of residence, on heavier stock.

Eureka Springs and Harmony Grove Village (92027 and 92029)

Eureka Springs, near Lake Dixon, and Harmony Grove Village, west of the city, are newer neighborhoods full of families. Few residents need care themselves, but many are the grown children who arrange care for a parent in Escondido or nearby.

What to offer: peace of mind for the family: updates after every visit, respite care so the family caregiver can take a break, and for assisted living, a tour with lunch the whole family can join.
Timing: before Thanksgiving, when families get together, and in January.
How to mail: EDDM®. Nearly every home is a family, so whole routes are the cheapest way to reach them.

Live independently with help when you need it postcard with photos of active older adults and caregivers, a move-in special and a free first month — Help when you need it: a card that grown children in Eureka Springs can pass to a parent. (design SEC-1)

Home care or assisted living: who to mail in Escondido

Home care agencies can mail every home on the routes they serve with EDDM®, or use a mailing list to reach households by age and how long they have lived in the home. Escondido covers four ZIP Codes, so start with the one around your office. The table above shows where older residents and seniors living alone are most common.
Assisted living and memory care communities do best mailing every home within a few miles, since families want a parent close by. Pick the routes around your community in our EDDM® route planner and keep the card about the community itself.
Both should mail the same homes again and again. Families often take months to decide, and the card on the counter when they are ready is the one they call.

Mail also works well beyond homes. Doctors' offices, discharge planners at Palomar Medical Center Escondido and senior centers refer families every week, and a card or letter to them a few times a year keeps your name in mind. Ask us about a mailing to referral partners in Escondido and nearby cities.

Just like home, but with a little help: senior living postcard with a smiling older woman and a caregiver, a private tour offer, a move-in special and a free first month — Just like home, with a little help: a private tour card for an Escondido community. (design SEC-3)

A year of senior care mailings in Escondido

When	Who gets it	What the card says
Every 4 to 6 weeks	The same routes around your office or community	Who you are, what you help with and one low-pressure next step
January to February	Neighborhoods with many older residents and the family neighborhoods nearby	After the holiday visits: a free in-home care assessment or a tour
Spring	Neighborhoods with many people living alone	Help around the house, rides to appointments and a friendly visit each week
Summer	Family neighborhoods	Respite care while the family caregiver takes a vacation
September to October	The routes around your community	An open house, a lunch or a talk for family caregivers, mailed 2 to 3 weeks ahead
November	Family neighborhoods and the routes closest to you	Coming home for the holidays? What to look for when you visit, and how to reach you

You don't need every mailing. Most Escondido agencies and communities start by mailing the same nearby routes every month or so, then add the seasonal cards. Our senior care direct mail guide has more ideas for each one.

What every Escondido senior care postcard should include

Your license number. Home care organizations and assisted living communities (Residential Care Facilities for the Elderly, or RCFEs) in California are licensed by the Department of Social Services. Showing the number tells families you are legitimate.
Who pays, said plainly. Medicare generally does not pay for ongoing non-medical help at home or for assisted living. Don't suggest that it does. Say whether you accept long-term care insurance or veterans benefits, if you do.
Offers spelled out: what a free assessment or a move-in special includes and when it ends.
For assisted living, describe the community, not the residents you want. Rooms, care, meals, activities and your location. Communities are housing, and fair housing rules apply to their advertising.
Large type and a phone number a person answers. Many readers are older, and many callers want to talk to someone right away.
Where you are in Escondido, with a landmark people know and the areas you serve.

These are general points, not legal advice. Your licensing office or an attorney can confirm the exact wording, and we adjust any design to match.

Senior Care postcard designs

Start from one of our ready-made senior care postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Senior Care marketing plans in other cities

Escondido at a glance

Best areas: Older residents: Hidden Meadows, the senior mobile home parks and north Escondido. Full-service and live-in care: Rancho San Pasqual. Adult children: Eureka Springs and Harmony Grove Village.
What it costs: $2,682 to mail 5,000 homes by EDDM®
Where to start: The same routes near your office or community every month, plus a card to local referral partners.

Frequently asked questions

Where do most older residents live in Escondido?

Hidden Meadows has many retired residents, the neighborhoods north of downtown have many long-time homeowners, and several of the city's mobile home parks are for seniors. The table above shows the share of residents 65 and 75 or older and the number of seniors living alone in each ZIP Code.

Should a home care agency use EDDM® or a mailing list in Escondido?

EDDM® is the cheapest way to cover Hidden Meadows, the senior parks and the routes near your office. A mailing list filtered by age and length of residence works better where older owners share the street with young families, like north Escondido, or where homes are spread out.

Which Escondido ZIP Code should we mail first?

The one around your office or community. Families want care close to home, and Escondido is large enough that a card from across town can feel far away. Then compare the ZIP Codes in the table above to choose where to add routes.

How often should senior care postcards be mailed?

Every four to six weeks to the same homes. Families often take months to choose care, so being there again and again matters more than reaching a big area once.

Are you near Escondido?

Yes. Our print shop is in San Marcos, next door to Escondido, and we mail EDDM® across San Diego County, so we print your postcards and take them to the Post Offices that deliver your routes.

Get a quote for your Escondido mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Home care marketing in Escondido:a direct mail plan for senior care