Home care marketing in Point Loma:
a direct mail plan for senior care
By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau
Point Loma is one of San Diego's oldest and most settled neighborhoods. Many owners in Roseville, the Wooded Area and Fleetridge bought decades ago and stayed on the hills above the bay. Hilly streets and homes with stairs make it a place where a little help at home goes a long way.
Two people usually decide on care: the older adult and a grown son or daughter who helps. Some of those adult children live on the peninsula, around Liberty Station or Point Loma Heights, and others are farther away, so a good plan reaches both. Below we start with the public numbers for each ZIP Code, then go neighborhood by neighborhood: who lives there, what to offer and how to mail it. After that come home care versus assisted living, a year of mailings and what every senior care postcard in California should include.
Point Loma by ZIP Code
| ZIP Code | Homes (routes) | Residents 65 or older | Residents 75 or older | Seniors living alone | Median household income |
|---|---|---|---|---|---|
| 92106 Point Loma: La Playa, the Wooded Area, Roseville, Fleetridge, Loma Portal and Liberty Station | 8,138 (20) | 20% | 9% | about 1,130 | $142,897 |
| 92107 Ocean Beach, Point Loma Heights and Sunset Cliffs | 12,338 (22) | 15% | 6% | about 1,590 | $113,117 |
What the columns tell you:
- Residents 65 and 75 or older: where older adults make up the biggest share of the neighborhood, and so where EDDM® wastes the fewest cards. The need for daily help grows with age.
- Seniors living alone: households of one person 65 or older. They are the people most likely to need help at home, and the ones whose families worry most.
- Median household income: higher incomes point to private-pay, live-in and full-service care. Lower incomes point to clear hourly rates, short visits and the benefits you accept.
These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows income, age and household size for every route before you choose.
Homes and carrier routes are from the USPS EDDM® route map. Residents 65 and 75 or older, seniors living alone and income are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. Seniors living alone are one-person households of someone 65 or older.
What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.
What to mail in each neighborhood
The Wooded Area, Fleetridge and La Playa (92106)
Large lots, custom homes and views of the bay, from the Wooded Area's tree-lined streets to the 1950s homes of Fleetridge and the waterfront homes of La Playa. Incomes are high, and many owners have been in their homes for decades.
- What to offer: full-service home care, live-in or around-the-clock care, memory care at home and a care manager the family can call. Families here often want one agency to handle everything.
- How to mail: a mailing list filtered by age and length of residence. Homes are spread out on winding streets, and the list skips the younger owners of newer rebuilds.
Roseville and Loma Portal (92106)
Roseville is the oldest settled part of the peninsula, and Loma Portal, north of Nimitz Boulevard, has older homes on hilly streets. Both have many long-time residents, some now living alone in a home with steps inside and out.
- What to offer: help that keeps people at home: a few hours a week of help with meals, errands and housework, rides to appointments and extra care after a hospital stay. A free in-home assessment is an easy first step.
- How to mail: EDDM® to the routes closest to your office, every month or so.
Point Loma Heights and Sunset Cliffs (92107)
On the ocean side of the peninsula, older homes and newer rebuilds climb from Ocean Beach toward Point Loma Nazarene University, with larger homes along Sunset Cliffs. Long-time owners live next to younger families, many of them the adult children who help a parent nearby.
- What to offer: peace of mind for the family: updates after every visit, respite care so the family caregiver can take a break, and help for an older owner who wants to stay in the family home.
- How to mail: EDDM® to whole routes reaches both the older owners and their families.
Liberty Station (92106)
The former Naval Training Center is now a newer neighborhood of homes, row homes and townhomes next to shops, schools and a large park on the water. Few residents need care themselves, but many are the grown children who arrange it for a parent.
- What to offer: for assisted living, a tour with lunch the whole family can join. For home care, respite care and regular updates.
- Timing: before Thanksgiving, when families get together, and in January, when many of them start calling.
- How to mail: EDDM®. The homes are close together, so a few routes cover the neighborhood.
Home care or assisted living: who to mail in Point Loma
- Home care agencies can mail every home on the routes they serve with EDDM®, or use a mailing list to reach households by age and how long they have lived in the home. The table above shows where older residents and seniors living alone are most common.
- Assisted living and memory care communities do best mailing every home within a few miles, since families want a parent close by. Pick the routes around your community in our EDDM® route planner and keep the card about the community itself.
- Both should mail the same homes again and again. Families often take months to decide, and the card on the counter when they are ready is the one they call.
Mail also works well beyond homes. Doctors' offices, discharge planners at nearby hospitals and senior centers refer families every week, and a card or letter to them a few times a year keeps your name in mind. Ask us about a mailing to referral partners in Point Loma, Ocean Beach and nearby neighborhoods.
A year of senior care mailings in Point Loma
| When | Who gets it | What the card says |
|---|---|---|
| Every 4 to 6 weeks | The same routes around your office or community | Who you are, what you help with and one low-pressure next step |
| January to February | Neighborhoods with many older residents and the family neighborhoods nearby | After the holiday visits: a free in-home care assessment or a tour |
| Spring | Neighborhoods with many people living alone | Help around the house, rides to appointments and a friendly visit each week |
| Summer | Family neighborhoods | Respite care while the family caregiver takes a vacation |
| September to October | The routes around your community | An open house, a lunch or a talk for family caregivers, mailed 2 to 3 weeks ahead |
| November | Family neighborhoods and the routes closest to you | Coming home for the holidays? What to look for when you visit, and how to reach you |
You don't need every mailing. Most Point Loma agencies and communities start by mailing the same nearby routes every month or so, then add the seasonal cards. Our senior care direct mail guide has more ideas for each one.
What every Point Loma senior care postcard should include
- Your license number. Home care organizations and assisted living communities (Residential Care Facilities for the Elderly, or RCFEs) in California are licensed by the Department of Social Services. Showing the number tells families you are legitimate.
- Who pays, said plainly. Medicare generally does not pay for ongoing non-medical help at home or for assisted living. Don't suggest that it does. Say whether you accept long-term care insurance or veterans benefits, if you do.
- Offers spelled out: what a free assessment or a move-in special includes and when it ends.
- For assisted living, describe the community, not the residents you want. Rooms, care, meals, activities and your location. Communities are housing, and fair housing rules apply to their advertising.
- Large type and a phone number a person answers. Many readers are older, and many callers want to talk to someone right away.
- Where you are in Point Loma, with a landmark people know and the areas you serve.
These are general points, not legal advice. Your licensing office or an attorney can confirm the exact wording, and we adjust any design to match.
Senior Care postcard designs
Start from one of our ready-made senior care postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.
Senior Care marketing plans in other cities
- SanMarcos
- Carlsbad
- ChulaVista
- Clairemont
- Coronado
- DelMar
- ElCajon
- Encinitas
- Escondido
- ImperialBeach
- LaJolla
- LaMesa
- LemonGrove
- NationalCity
- NorthPark
- Oceanside
- Poway
- RanchoBernardo
- Santee
- ScrippsRanch
- SolanaBeach
- Vista
Point Loma at a glance
- Homes and mail routes
- About 20,500 homes on 42 routes
- Best areas
- Older residents: Roseville and Loma Portal. Full-service and live-in care: the Wooded Area, Fleetridge and La Playa. Adult children: Liberty Station and Point Loma Heights.
- What it costs
- $2,682 to mail 5,000 homes by EDDM®
- Where to start
- The same routes near your office or community every month, plus a card to local referral partners.
Frequently asked questions
Where do most older residents live in Point Loma?
Many long-time owners live in 92106, in Roseville, Loma Portal, the Wooded Area and Fleetridge. Ocean Beach in 92107 has more renters. The table above shows the share of residents 65 and 75 or older and the number of seniors living alone in each ZIP Code.
Should a home care agency use EDDM® or a mailing list in Point Loma?
EDDM® works well on the denser routes in Roseville, Loma Portal and Point Loma Heights, and it reaches the families nearby too. In the Wooded Area, Fleetridge and La Playa, a mailing list filtered by age and length of residence finds the long-time owners among the newer rebuilds.
Is Ocean Beach worth mailing for senior care?
Usually later, not first. Many homes in Ocean Beach are rented or used as rentals. Start with the long-time owners in 92106 and the routes closest to you, then test a few Ocean Beach routes.
How often should senior care postcards be mailed?
Every four to six weeks to the same homes. Families often take months to choose care, so being there again and again matters more than reaching the whole peninsula once.
Do you mail to Point Loma?
Yes. Our print shop is in San Marcos, in North County. We print your postcards there and mail EDDM® across San Diego County, including every route in Point Loma and Ocean Beach.
Get a quote for your Point Loma mailing
Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.