Marketing plan · Clairemont

Electrician direct mail in Clairemont:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS, the US Census Bureau and the California DMV

Clairemont is part of the City of San Diego, and its main ZIP Code is 92117. It was one of the largest post-war housing developments in the country, built mostly in the 1950s and 60s as streets of modest single-story homes for young families.

Many of those homes still have their original panels and wiring, and many owners are now adding ADUs and converting garages. Part of Clairemont is in 92111, but 92117 covers most of it. Below is what we'd mail where, starting with the public numbers for 92117.

Clairemont by ZIP Code

ZIP Code	Homes (routes)	Built before 1980	Owner-occupied	Median home value	New movers a month (average)	Electric cars
92117 Most of Clairemont, including North Clairemont, Clairemont Mesa and Bay Ho	21,371 (40)	84%	56%	$981,200	about 192	2,324 (6% of cars)

Homes and carrier routes are from the USPS EDDM® route map. Home age, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12. Electric cars are battery-electric passenger vehicles registered with the California DMV as of January 1, 2026.

New movers: on average about 190 households move to a new home in these ZIP Codes every month. New owners often remodel, add chargers and fix what the inspection found in their first months.

What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

North Clairemont and the tract streets (92117)

North Clairemont and the blocks around it are street after street of similar 1950s and 60s ranch homes. Many were built with 60-amp or 100-amp panels, which are too small for air conditioning, an EV charger or a remodeled kitchen.

Panel and service upgrades, with a set price for an inspection.
Older panel brands. Federal Pacific and Zinsco panels were installed in many homes of this era. A card showing what they look like gets homeowners to check.
EV chargers and the panel work they need.

Two-prong outlets and older wiring (92117)

Homes from this era often have two-prong outlets with no ground wire. Owners notice when a three-prong plug won't fit, when a home inspector flags it, or when an insurance company asks about it.

Grounding and outlet upgrades, room by room or for the whole house.
GFCI and AFCI protection in kitchens, baths and bedrooms.
Safety inspections for new buyers of older homes.

Bay Ho and the canyon-rim streets (92117)

Along Tecolote Canyon, in Bay Ho and on the streets that look out over Mission Bay, homes sit on the edge of the canyons with views. These streets are mostly owner-occupied, and owners tend to stay and remodel rather than move.

Remodel wiring for kitchens, baths and opened-up floor plans.
Outdoor and deck lighting for backyards that face the canyon.
Solar and battery hookups with the panel work they need.

ADUs and garage conversions (92117)

Clairemont's large, flat lots have made it one of the busiest areas in San Diego for ADUs and garage conversions. Almost every one needs a bigger panel, a subpanel or a new service.

ADU and garage conversion wiring, from plans to final inspection.
Service upgrades to power two homes on one lot.
Separate meters, when the owner wants one for the ADU.

Near Genesee Avenue and Balboa Avenue there are many renters and apartment buildings. A homeowner list makes sure your ADU card goes to the people who own the lot.

A first Clairemont mailing plan

Panel upgrades to the tract streets. Mail an 8.5 × 11 EDDM® postcard to the owner-occupied routes in North Clairemont. Pick them in our EDDM® route planner for 92117.
ADUs and garage conversions to owners. Mail a 6 × 11 postcard to a homeowner list of single-family homes, so you skip the renters near the main streets.
Remodels and lighting to the canyon rims. Mail an 8.5 × 11 EDDM® postcard to the routes along Tecolote Canyon and in Bay Ho.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Clairemont?

Which one is better depends on the street. On the quiet tract streets and canyon rims, many homes are owner-occupied, so EDDM® reaches nearly the same people as a list for less. Near Genesee Avenue, Balboa Avenue and the shopping centers, where there are many apartments and rented homes, a homeowner list is more precise. Check the homeowner number in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Clairemont postcard

Talk about the house they live in. "Still have the panel your 1950s home came with?" speaks right to Clairemont owners.
Show a photo of an old 60-amp panel or a two-prong outlet so owners can compare.
Your California contractor license number, which the law requires in advertising, plus "licensed and insured".
One service and one offer per card, matched to the neighborhood above.

For the full list of services, offers and a 12-month calendar, see our electrician direct mail guide.

Electricians postcard designs

Start from one of our ready-made electricians postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Electricians marketing plans in other cities

Clairemont at a glance

Homes and mail routes: About 21,400 homes on 40 routes
New movers: About 190 households a month
Best areas: Panel upgrades and older wiring: North Clairemont and the tract streets. Remodels, lighting and solar hookups: Bay Ho and the canyon-rim streets.
What it costs: $2,682 to mail 5,000 homes by EDDM®
Where to start: EDDM® for panel upgrades to the owner-occupied tract streets in North Clairemont.

Frequently asked questions

How many homes are there to mail in Clairemont?

The table above shows the homes and carrier routes in 92117, straight from the USPS EDDM® route map. Part of Clairemont is in 92111, so the table does not cover every Clairemont street. Most electricians don't mail all of 92117 at once: they pick 2,500 to 5,000 homes in the neighborhoods that fit the service they want to sell.

Is Clairemont its own city?

No. Clairemont is a community inside the City of San Diego. Most of it is in the 92117 ZIP Code, which makes it easy to mail on its own.

Why do so many Clairemont homes need panel upgrades?

Most Clairemont homes were built in the 1950s and 60s with 60-amp or 100-amp panels. That was enough then, but not for air conditioning, EV chargers, ADUs and modern kitchens.

Do you mail in Clairemont?

Yes. We print from our shop in San Marcos and take EDDM® mailings to the Post Office that delivers your Clairemont routes.

Get a quote for your Clairemont mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Electrician direct mail in Clairemont:a neighborhood-by-neighborhood plan