Marketing plan · North Park

Electrician direct mail in North Park:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS, the US Census Bureau and the California DMV

North Park is part of the City of San Diego, and it has its own ZIP Code, 92104. It is one of the city's oldest neighborhoods, known for Craftsman bungalows from the 1910s through the 30s, busy streets of shops and restaurants, and a large share of renters.

The 92104 ZIP Code also reaches into parts of South Park and some streets on the University Heights side, so your mailings there will cover more than North Park alone. Below is what we'd mail where, starting with the public numbers for 92104.

North Park by ZIP Code

ZIP Code	Built before 1980	Owner-occupied	Median home value	New movers a month (average)	Electric cars
92104 North Park, plus parts of South Park and the University Heights side	64%	29%	$914,700	about 276	1,606 (5% of cars)

Home age, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12. Electric cars are battery-electric passenger vehicles registered with the California DMV as of January 1, 2026.

New movers: on average about 280 households move to a new home in these ZIP Codes every month. New owners often remodel, add chargers and fix what the inspection found in their first months.

What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

The historic districts (92104)

North Park has several historic districts, such as the North Park Dryden district and the Burlingame area, with streets of carefully kept Craftsman and Spanish-style homes. Owners here love the original details and want an electrician who will protect them.

Careful rewiring that saves plaster walls, wood trim and built-ins.
Period-style lighting and fixtures that fit the home.
Hidden upgrades, like new circuits and outlets that don't change the look.

Bungalow blocks with knob-and-tube and fuse boxes (92104)

Away from the historic districts, many blocks are still lined with bungalows and small homes built before the 1940s. Some still have knob-and-tube wiring and fuse boxes, and owners often learn about it when they buy the home or when their insurance company asks.

Knob-and-tube replacement, with a set price for an inspection.
Fuse box and panel replacement, often asked for by insurance companies.
ADU and garage conversion wiring on lots with alley access.

Apartments and rental owners (92104)

Many North Park homes are apartments, duplexes and rented bungalows. A card sent to every door here mostly reaches renters, who can't hire you for big work. The owners, including landlords who live elsewhere, are the ones who decide.

Panel and wiring upgrades for older rental buildings.
Common-area and security lighting for small apartment buildings.
EV chargers for off-street parking, a feature renters look for.

A homeowner list reaches the people who own these properties, even when they don't live in North Park.

30th Street and University Avenue businesses (92104)

30th Street and University Avenue are lined with restaurants, bars, coffee shops and small stores, many in older buildings. Tenants change often, and every new tenant needs electrical work.

Tenant improvements for new restaurants and shops.
Lighting upgrades for storefronts, signs and patios.
Service calls for older commercial buildings.

A first North Park mailing plan

Rewiring to owners of older homes. Mail a 6 × 11 postcard to a homeowner list of single-family homes built before the 1940s, so you reach owners and not renters.
Careful rewiring to the historic districts. Mail an 8.5 × 11 EDDM® postcard to the routes with the most owner-occupied homes. Pick them in our EDDM® route planner for 92104.
Commercial work to the business strips. Mail an 8.5 × 11 EDDM® postcard to the business routes along 30th Street and University Avenue.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in North Park?

In North Park, a mailing list is often the better choice. So many homes are rented that EDDM® sends many of your cards to people who can't hire you. A homeowner list reaches owners, including landlords who live outside the area. EDDM® still works on the blocks with the most owner-occupied homes and for the business strips. Check the homeowner number in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a North Park postcard

Show respect for old homes. A photo of a restored Craftsman with new, hidden wiring tells owners you won't damage what they love.
Name the problem. "Still have knob-and-tube or a fuse box?" gets owners of older homes to look twice.
Your California contractor license number, which the law requires in advertising, plus "licensed and insured".
One service and one offer per card, matched to the neighborhood above.

For the full list of services, offers and a 12-month calendar, see our electrician direct mail guide.

Electricians postcard designs

Start from one of our ready-made electricians postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Electricians marketing plans in other cities

North Park at a glance

New movers: About 280 households a month
Best areas: Careful rewiring: the historic districts. Knob-and-tube and fuse box replacement: the bungalow blocks. Tenant improvements: 30th Street and University Avenue businesses.
What it costs: $2,682 to mail 5,000 homes by EDDM®
Where to start: A homeowner list mailing for rewiring to owners of older single-family homes.

Frequently asked questions

How many homes are there to mail in North Park?

The table above shows the homes and carrier routes in 92104, straight from the USPS EDDM® route map. This ZIP Code also covers parts of South Park and the University Heights side. Most electricians don't mail all of it at once: they pick 2,500 to 5,000 homes in the neighborhoods that fit the service they want to sell.

Can I reach landlords who don't live in North Park?

Yes. EDDM® only reaches the people at each address, but a homeowner list mails the owner wherever they live. That is the best way to reach landlords who own North Park rentals.

Do North Park homes still have knob-and-tube wiring?

Some do, especially homes built before the 1940s. Many owners only find out when they buy the home or their insurance company asks, which makes rewiring a good message here.

Do you mail in North Park?

Yes. We print from our shop in San Marcos and take EDDM® mailings to the Post Office that delivers your North Park routes.

Get a quote for your North Park mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Electrician direct mail in North Park:a neighborhood-by-neighborhood plan