Landscaping direct mail in Carlsbad:
a neighborhood-by-neighborhood plan

Olde Carlsbad and the Village (92008)

East of the Village, Olde Carlsbad has bigger lots than most coastal neighborhoods: mid-century ranch houses with deep yards, mature trees and long-established lawns, plus a growing number of rebuilds. Closer to the beach and the Village, the lots get smaller and condos and rentals take over.

• Turf replacement. Big, old lawns are the best fit in the city for a card about replacing grass with water-wise planting, with the rebate from the SoCal WaterSmart program on the front.
• Tree care and large clean-ups for yards with decades of growth.
• New landscapes for rebuilds, where a finished house still needs a finished yard.

Around the Village and the Barrio, where many homes are condos and rentals, use a homeowner list instead of whole routes.

La Costa (92009)

La Costa grew up in the 1970s and 80s around the resort and golf courses, on hillsides cut by canyons and open space. Many homes back onto a slope, and the irrigation in these yards is now 40 years old or more.

• Fire-safe yards and slope care for the homes along the canyons, mailed in spring. Homes in high fire hazard areas will also have to follow California's new rules for the 5 feet around the house once they take effect.
• Irrigation repair and drip conversions. Old spray systems on slopes waste water and wash out soil, and owners see it on the bill.
• Turf replacement for front lawns that date from when the house was built.

Aviara and Poinsettia (92011)

South Carlsbad's Aviara and Poinsettia neighborhoods are mostly 1990s and 2000s homes, many of them large and high-value, near Batiquitos Lagoon. The HOA keeps up the common areas, and owners here hire out their own yards more often than they do them.

• Design and installation: outdoor kitchens, patios, fire features, lighting and full backyard makeovers.
• Premium monthly maintenance with a set crew and a set day.
• Replanting yards that are now 25 years old, where shrubs and trees have outgrown their space.

Most homes here are owner-occupied houses, so EDDM® reaches nearly every yard you want for less than a list. A high-quality card with a photo of finished local work fits the neighborhood.

Bressi Ranch and Rancho Carrillo (92009)

Bressi Ranch and Rancho Carrillo are 1990s and 2000s master-planned communities with HOAs. Many homes sit on smaller lots with compact backyards, and Bressi Ranch also has townhomes where the association, not the owner, hires the landscaper.

• Small backyard makeovers: artificial turf, pavers, raised beds and lighting that make a compact yard usable.
• Tight maintenance routes. Small yards close together mean more stops per day.
• The associations themselves. Reach HOA boards and property managers with a business list for common-area contracts.

Calavera Hills and Robertson Ranch (92010)

In northeast Carlsbad, Calavera Hills has homes from the 1980s and 90s near the open space around Lake Calavera, and Robertson Ranch is one of the city's newest neighborhoods. The two need very different cards.

• Calavera Hills: fire-safe clean-ups for homes along the open space, and turf replacement and irrigation updates for older yards.
• Robertson Ranch: first-time backyard installations for newer homes, and maintenance plans for owners who would rather not do the work.

A first Carlsbad mailing plan

1. Design and maintenance to South Carlsbad. Mail an 8.5 × 11 EDDM® postcard to the owner-occupied routes in Aviara and Poinsettia. Pick the routes in our EDDM® route planner for 92011.
2. Slopes, fire-safe yards and irrigation to La Costa and Calavera Hills, in spring before fire season, on the routes along the canyons in 92009 and 92010.
3. Turf replacement to Olde Carlsbad in late winter and spring, by EDDM® on the house streets of 92008 and with a 6 × 11 postcard to a homeowner list closer to the Village.
4. New movers every month. A new owner in Carlsbad often inherits a yard that needs work and doesn't have a gardener yet. A small monthly mailing to new movers reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Carlsbad?

Which one is better depends on the neighborhood. In Aviara, Poinsettia, La Costa and Calavera Hills, most homes are owner-occupied houses with yards, and EDDM® reaches nearly the same people for less. Around the Village, along the coast and in the townhome sections of the planned communities, where the association or a landlord hires the landscaper, a homeowner list of houses wastes fewer cards. Compare the single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Carlsbad postcard

• Say you're local. "Serving Carlsbad, from Olde Carlsbad to La Costa" tells people you can keep a regular schedule here.
• Say you work with HOA rules. Many Carlsbad owners need plans approved by their association before a yard changes. Offering to handle that removes a reason to wait.
• Before and after photos of Carlsbad yards you have done, on a clean, high-quality card.
• Your C-27 license number if you do installation work, plus "licensed and insured".

For the full list of services, offers and a 12-month calendar, see our landscaping direct mail guide.

Get a quote for your Carlsbad mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.