Landscaping direct mail in La Jolla:
a neighborhood-by-neighborhood plan
By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau
La Jolla is part of the City of San Diego, but it has its own ZIP Code, 92037, and some of the most valuable yards in the county. They range from flat lawns near the beach to estate gardens and steep, terraced lots on Mount Soledad, with canyons and coastal brush in between.
That means very different jobs in one ZIP Code: weekly maintenance, lawn conversions, hillside care and full garden design. Below is what we'd mail where, starting with the public numbers for La Jolla.
La Jolla by ZIP Code
| ZIP Code | Single-family houses | Owner-occupied | Median home value | New movers a month (average) |
|---|---|---|---|---|
| 92037 All of La Jolla, from Bird Rock to La Jolla Shores | 46% | 62% | $1,958,700 | about 240 |
What the columns tell you:
- Single-family houses: the share of homes that are detached houses, most with a yard to care for. The higher it is, the fewer EDDM® cards go to apartments and condos, where the HOA or the landlord hires the landscaper.
- Owner-occupied: owners decide on clean-ups, new plants and turf replacement. Renters usually don't.
- Median home value: higher values point to design, installation and full-service maintenance. Elsewhere, clear flat prices for mowing and clean-ups work best.
These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.
Single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.
New movers: on average about 240 households move to a new home in these ZIP Codes every month. A new owner often wants to make the yard their own and doesn't have a gardener yet.
What a mailing costs: $2,721 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.
What to mail in each neighborhood
Bird Rock (92037)
At the south end of La Jolla, Bird Rock is mostly single-family homes from the 1940s through the 60s on regular, mostly flat lots, many owner-occupied and many being remodeled or rebuilt. It is the easiest part of La Jolla to build a route in.
- Monthly maintenance plans. Streets of similar homes close together make a tight route.
- Front yard redesigns after a remodel, with low-water planting and new hardscape.
La Jolla Shores (92037)
Near the beach in the north, La Jolla Shores has mostly 1950s and 60s single-family homes on flat streets. Many still have the front lawns of their time, close enough to the ocean that salt air limits what grows well.
- Turf replacement. A card about trading the lawn for coastal, water-wise plants, with the rebate from the SoCal WaterSmart program.
- Irrigation tune-ups and smart controllers for older sprinkler systems.
The Village and the Barber Tract (92037)
Around the Village and the Barber Tract, older cottages and bungalows sit on small lots next to condo buildings, second homes and rentals. The gardens are small and often old, with hedges and trees that have grown in for generations.
- Garden restoration and careful pruning that keeps the character of an older cottage.
- Maintenance for owners who aren't there, with a set monthly price.
With so many condos and part-time owners, mail a homeowner list here rather than whole routes.
Mount Soledad, the Muirlands and La Jolla Farms (92037)
Up the hill, Mount Soledad and the Muirlands have large custom homes on steep, terraced lots with ocean views, and La Jolla Farms, on the bluffs near UC San Diego, has estates on large parcels. Many of these properties back onto canyons and natural brush.
- Design and installation of full gardens, outdoor living areas and landscape lighting.
- Slope care and erosion control for terraced and hillside yards.
- Brush clearance and fire-safe landscaping along the canyons, mailed in spring. Homes in high fire hazard areas will also have to follow California's new rules for the 5 feet around the house once they take effect.
Homes here are spread out, so a homeowner list filtered by home value reaches these properties more precisely than whole routes.
Condos near UC San Diego and La Jolla Village Drive (92037)
East of the Village and near the university, condo and townhome complexes have shared grounds, slopes and pools, plus many rentals. Owners here don't hire the landscaper: the association does. Reach the boards and property managers with a business list, offering grounds maintenance and water-wise common areas, and skip these routes when you mail homeowners.
A first La Jolla mailing plan
- Maintenance and turf replacement to Bird Rock and La Jolla Shores. Mail an 8.5 × 11 EDDM® postcard to the owner-occupied house routes. Pick them in our EDDM® route planner for 92037.
- Design and slope care to the hills. Mail a 6 × 11 postcard to a homeowner list of higher-value homes on Mount Soledad, the Muirlands and La Jolla Farms.
- Fire-safe clean-ups to the canyon edges. Mail in spring, before fire season.
- New movers every month. New La Jolla owners often redo the yard along with the house. A small monthly mailing to new movers reaches them first.
Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.
EDDM® or a mailing list in La Jolla?
Which one is better depends on the neighborhood. In Bird Rock and La Jolla Shores, many homes are owner-occupied houses with yards, so EDDM® reaches nearly the same people as a list for less. Near the Village and the university, where there are many condos, rentals and second homes, and in the hills, where homes are far apart, a homeowner list is more precise. Compare the single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.
What to put on a La Jolla postcard
- A high-quality design. In one of the most valuable areas in the county, the card itself says a lot about the quality of your work.
- Photos of your best finished gardens, especially hillside and coastal work.
- One service and one offer per card, matched to the neighborhood above.
- Your C-27 license number if you do installation work, plus "licensed and insured".
For the full list of services, offers and a 12-month calendar, see our landscaping direct mail guide.
Landscaping postcard designs
Start from one of our ready-made landscaping postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.
Landscaping marketing plans in other cities
- SanMarcos
- Carlsbad
- ChulaVista
- Clairemont
- Coronado
- DelMar
- ElCajon
- Encinitas
- Escondido
- ImperialBeach
- LaMesa
- LemonGrove
- NationalCity
- NorthPark
- Oceanside
- PointLoma
- Poway
- RanchoBernardo
- Santee
- ScrippsRanch
- SolanaBeach
- Vista
La Jolla at a glance
- New movers
- About 240 households a month
- Best areas
- Maintenance routes: Bird Rock. Turf replacement: La Jolla Shores. Design, slope care and fire-safe yards: Mount Soledad, the Muirlands and La Jolla Farms. Grounds contracts: the condos near UC San Diego.
- What it costs
- $2,721 to mail 5,000 homes by EDDM®
- Where to start
- EDDM® with a maintenance or turf replacement offer to Bird Rock and La Jolla Shores, plus new movers.
Frequently asked questions
How many homes are there to mail in La Jolla?
The table above shows the homes and carrier routes in 92037, straight from the USPS EDDM® route map. Most landscapers don't mail all of La Jolla at once: they pick the house routes that fit one service, and use a list for the hills and the Village.
Can I reach only the higher-value homes in La Jolla?
Yes. A homeowner list can be filtered by home value, lot size or home age, so a design and installation card goes only to the properties that fit the job. EDDM® mails every address on a route.
When should a La Jolla landscaper mail?
Late winter for spring clean-ups and maintenance plans, spring for turf replacement and brush clearance before fire season, and early fall for planting and slope work before the winter rains.
Do you mail in La Jolla?
Yes. Our print shop is in San Marcos, in North County, so we print your postcards there and take EDDM® mailings to the Post Office that delivers your La Jolla routes.
Get a quote for your La Jolla mailing
Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.