Marketing plan · Clairemont

Dental direct mail in Clairemont:
a new patient plan for dentists

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Clairemont is part of the City of San Diego, and its main ZIP Code is 92117. It was San Diego's largest post-war subdivision, built from 1950 on as thousands of single-story homes across the mesas between Mission Bay and the canyons. Seventy years later, some of the first families are still here and need implants and dentures, while young families, renters in the apartments along the busy streets and people in new ADUs behind the houses are looking for a dentist close to home.

One ZIP Code, but several kinds of patients. Below we start with the public numbers for 92117, including how many new movers arrive in an average month, then go neighborhood by neighborhood: who lives there, which services fit and how to mail them. After that come a new movers plan, a year of mailings and what every dental postcard in California should include.

A healthy smile starts with healthy teeth postcard with a row of eight smiling faces and offers for a free new patient exam, cleaning and x-rays, a $59 consultation and $199 teeth whitening — A card for every age on the street, for Clairemont's mixed tract neighborhoods. (design DEN-1)

Dental postcard offering complete care for the whole family, including cosmetic, restorative dentistry and implants — Complete care, from children's checkups to implants, for a community of every age. (design DEN-13)

Dental postcard with a large tooth and a $69 new patient special for an exam, cleaning and x-rays — One clear new patient price, for the routes closest to your office. (design DEN-3)

Clairemont by ZIP Code

ZIP Code	Homes (routes)	Households with children	Median household income	New movers a month (average)	Residents 65 or older
92117 Most of Clairemont, including North Clairemont, Clairemont Mesa, Bay Ho and part of Bay Park	21,371 (40)	24%	$103,661	about 192	18%

What the columns tell you:

Households with children: where a family practice, children's checkups and back-to-school cards will do best.
Median household income: higher incomes point to cosmetic work, aligners and implants. Lower incomes point to clear prices, payment plans and the insurance you take.
New movers a month: about how many households move to a new home in the ZIP Code in an average month. This is the size of your monthly new movers mailing.
Residents 65 or older: where implant, denture and consultation cards belong.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows income, age, household size and the share of families with children for every route before you choose.

Homes and carrier routes are from the USPS EDDM® route map. Households with children, income, new movers and residents 65 or older are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers a month is the number of residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 190 households move to a new home in these ZIP Codes every month. Many of them will be looking for a new dentist.

What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

North Clairemont (92117)

North Clairemont is street after street of 1950s and 60s ranch homes, many of them from the same few floor plans. Many residents have lived here for decades and are now retired, next to younger families who bought in more recently. Long-time residents tend to keep their dentist, so a new practice wins them with a service they need now.

What to offer: implants, dentures and repairs, a free consultation, and whether you accept Medicare Advantage dental plans. Large, easy-to-read type and a phone number to call.
Timing: September for the implant card, and back-to-school in July and August for the younger families on the same streets.
How to mail: EDDM® on the single-family routes, or a list filtered by age if you only want the implant card to reach older residents.

Dental postcard with three generations of a family and coupons for free whitening, $50 off, free x-rays and a free toothbrush — Three generations on one card, for North Clairemont's long-time families. (design DEN-5)

Clairemont Mesa East and West (92117)

The tract streets of Clairemont Mesa fill the middle of the community around Clairemont Mesa Boulevard and Genesee Avenue, near Clairemont Town Square and the neighborhood schools. Many families with children live here, in the original houses and in homes with an ADU added in back.

What to offer: one practice for the whole family, children's checkups and sealants, and the insurance plans you accept. Evening and Saturday hours matter to working parents.
Timing: back-to-school checkups in July and August, and "use your benefits before they reset" in October and November.
How to mail: EDDM® to the routes closest to your office. Families pick a dentist they can reach in a few minutes, and ADU tenants on the same route need one too.

Dental postcard with a smiling family, a child at the dentist, $50 off the first visit and free whitening — A back-to-school family card for the tract streets of Clairemont Mesa. (design DEN-4)

The apartment corridors (92117)

Along Clairemont Mesa Boulevard, Genesee Avenue, Balboa Avenue and Clairemont Drive, apartment buildings and duplexes sit next to the shopping centers. Many residents are young adults and renters who move in and out often, including students and people working in Kearny Mesa and University City.

What to offer: a simple new patient price, whitening and online booking. A card that is quick to read and easy to act on from a phone works best.
How to mail: new movers every month, rather than whole routes. With so many people coming and going, the people who just arrived are the ones looking for a dentist.

Turn that frown upside down! postcard with two smiling young women, a large tooth model and a $69 new patient special for an exam, cleaning and x-rays — Turn that frown upside down: a price-first card for renters along the corridors. (design DEN-11)

Bay Ho and the Tecolote Canyon rim (92117)

Tecolote Canyon Natural Park runs through the middle of Clairemont. Along its rim and in Bay Ho, homes have canyon or bay views, quiet streets and many remodels, and households tend to have higher incomes than in the rest of the community.

What to offer: whitening, veneers, aligners and implants, with a free consultation. Before and after photos of your own patients, used with permission, sell these services best.
How to mail: a list filtered by household income, since the rim streets cut across several routes. EDDM® works where a whole route sits along the canyon.

Don't be selfie-conscious postcard with a woman smiling into a hand mirror, a dentist, free whitening with the next cleaning, 25% off the first appointment and $50 off the first visit — Don't be selfie-conscious: a cosmetic card for Bay Ho and the canyon rim. (design DEN-15)

Bay Park and the trolley stations (92117)

Bay Park climbs the hill above Morena Boulevard, with views of Mission Bay. Since 2021 the Blue Line trolley has stopped at Tecolote Road, Clairemont Drive and Balboa Avenue, and new apartments near the stations bring young professionals who commute. Bay Park is split between 92117 and 92110, so check the ZIP Code of each street before you mail.

What to offer: modern technology, gentle care and early or evening appointments around a commute. Whitening and aligners for young professionals, implants for long-time owners on the view streets.
How to mail: new movers every month near the trolley, and EDDM® on the single-family routes up the hill.

Experience professional dentistry, state-of-the-art technology and gentle care postcard with a collage of dentists at work, $50 off the first visit, 25% off the first appointment and free whitening — Technology and gentle care: a card for Bay Park commuters and long-time owners alike. (design DEN-12)

New movers in Clairemont: a monthly mailing

Moving is one of the main reasons people change dentists. In Clairemont that happens every month, in the apartments along the corridors, in new ADUs and in the homes young families buy from long-time owners. The table above shows about how many households move to a new home in 92117 in an average month.

Choose the area: the new movers within a few miles of your office, usually Clairemont plus the nearest parts of Bay Park, Linda Vista, Kearny Mesa and Pacific Beach.
Mail every month: each card reaches people within their first weeks in a new home, while they are still choosing.
Make it a welcome: "Welcome to Clairemont" with your new patient offer, the insurance you take and how to book.

See how many new movers are on file around your office in our mailing list planner, or ask us for a monthly price. We print and mail them for you every month.

Dental postcard of a smiling family with coupons for $50 off the first visit, free whitening, free x-rays and a free toothbrush — A monthly welcome card with new patient coupons for people new to Clairemont. (design DEN-6)

EDDM® or a mailing list in Clairemont?

It depends on how many of the homes on a route could become your patients:

EDDM® for the neighborhoods around your office. Almost every household needs a dentist, so for a general or family practice the homes nearby are possible patients, renters and ADU tenants included. EDDM® reaches them all at the lowest cost per card.
A mailing list for a narrower service. Implants fit the long-time residents of North Clairemont, cosmetic work fits the canyon rim and Bay Ho. A list filtered by age, income or children reaches them without paying for every home in between.
New movers every month, on top of either one.

A year of dental mailings in Clairemont

When	Who gets it	What the card says
Every month	New movers around your office	Welcome to the neighborhood, with your new patient offer, the insurance you take and your hours
January to February	The neighborhoods closest to your office	New year, new dental benefits: book your cleaning and exam
March to April	Higher-income neighborhoods	Whitening and cosmetic work before spring weddings, graduations and summer photos
July to August	Family neighborhoods	Back-to-school checkups and sealants for kids
September	Neighborhoods with many older residents	Implants, dentures and a free consultation
October to November	Your own patients, then the nearby neighborhoods	Use your dental benefits before they reset on January 1

You don't need every mailing. Most Clairemont practices start with the monthly new movers card and one neighborhood mailing, then add the others once they see which brings in patients. Our dental direct mail guide has more offer ideas for each one.

Healthy teeth and gums for the whole family postcard with children holding smile photos and a complimentary exam offer — Healthy teeth for the whole family: a year-end benefits card for Clairemont Mesa. (design DEN-9)

What every Clairemont dental postcard should include

The dentist or practice name, so it is clear who is offering the service. Dental advertising in California must not be false or misleading.
"Specialist" only for real specialists. An orthodontist or oral surgeon can say so. A general dentist who offers implants or aligners should describe the service without suggesting a specialty.
Offers spelled out: what a new patient special includes, who it is for (new patients only, patients without insurance) and when it ends.
No waived co-pays or deductibles as an offer. That can break dental plan contracts and insurance rules.
The plans you accept, including Medi-Cal Dental if you take it. For many families it is the first thing they check.
Where you are in Clairemont, with a landmark people know, your hours and whether you see children, evenings or Saturdays.

These are general points, not legal advice. Your dental association or a healthcare attorney can confirm the exact wording of your offer, and we adjust any design to match.

Dental postcard designs

Start from one of our ready-made dental postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Dental marketing plans in other cities

Clairemont at a glance

Homes and mail routes: About 21,400 homes on 40 routes
New movers: About 190 households a month
Best areas: Families: Clairemont Mesa East and West, and the younger streets of North Clairemont. Cosmetic work: Bay Ho and the Tecolote Canyon rim. Implants and dentures: the long-time residents of North Clairemont. Young adults: the apartment corridors and the trolley stations.
What it costs: $2,682 to mail 5,000 homes by EDDM®
Where to start: A monthly new movers card plus one EDDM® mailing to the tract streets near your office.

Frequently asked questions

How many new movers are there in Clairemont each month?

The table above shows about how many households move to a new home in 92117 in an average month, from US Census Bureau estimates. It is a good guide to the size of a monthly new movers mailing. The exact count for the area around your office is in our mailing list planner.

Where should a family dentist mail in Clairemont?

Start with the routes closest to your office. The tract streets of Clairemont Mesa and North Clairemont have many families with children and are easy to reach by EDDM®. Check the households with children column in the table above for the whole ZIP Code.

Where should I mail implant and denture postcards in Clairemont?

North Clairemont has many residents who have lived in their homes for decades, and it is easy to reach by EDDM®. To reach older adults anywhere in the community, use a mailing list filtered by age.

Clairemont is one big ZIP Code. Can I mail just part of it?

Yes. EDDM® lets you pick single carrier routes, so you can mail only the streets around your office. A mailing list can be drawn as a radius around your address. Parts of Clairemont also use 92110 and 92111, so a radius list is the easiest way to include them.

Do you serve Clairemont?

Yes. Our print shop is in San Marcos, and we print and mail for dental practices across San Diego County, including Clairemont. We take EDDM® mailings to the Post Offices that deliver your routes.

Get a quote for your Clairemont mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Dental direct mail in Clairemont:a new patient plan for dentists