Marketing plan · Solana Beach

Dental direct mail in Solana Beach:
a new patient plan for dentists

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Solana Beach is one of the smallest cities in San Diego County, between Del Mar and Encinitas, with one ZIP Code and some of the highest incomes in the region. In a few square miles it holds condo buildings on the bluffs, beach cottages near Fletcher Cove, the shops and studios of the Cedros Design District, the century-old neighborhood of La Colonia de Eden Gardens, and family homes around Lomas Santa Fe. Many residents are retired, and many homes are second homes.

That makes Solana Beach a place for cosmetic and restorative dentistry as much as for checkups, and a place where a small, well-chosen mailing goes further than a large one. Below we start with the public numbers for 92075, including how many new movers arrive in an average month, then go neighborhood by neighborhood: who lives there, which services fit and how to mail them. After that come a new movers plan, a year of mailings and what every dental postcard in California should include.

Dental postcard offering complete care for the whole family, including cosmetic, restorative dentistry and implants — Cosmetic, restorative and implant care on one card, for a city where every age lives close together. (design DEN-13)

Don't be selfie-conscious postcard with a woman smiling into a hand mirror, a dentist, free whitening with the next cleaning, 25% off the first appointment and $50 off the first visit — Don't be selfie-conscious: a whitening card for the coast and Cedros. (design DEN-15)

Dental postcard with three generations of a family and coupons for free whitening, $50 off, free x-rays and a free toothbrush — Three generations on one card, for grandparents and the families who visit them. (design DEN-5)

Solana Beach by ZIP Code

ZIP Code	Homes (routes)	Households with children	Median household income	New movers a month (average)	Residents 65 or older
92075 All of Solana Beach	5,829 (11)	20%	$149,327	about 48	26%

What the columns tell you:

Households with children: where a family practice, children's checkups and back-to-school cards will do best.
Median household income: higher incomes point to cosmetic work, aligners and implants. Lower incomes point to clear prices, payment plans and the insurance you take.
New movers a month: about how many households move to a new home in the ZIP Code in an average month. This is the size of your monthly new movers mailing.
Residents 65 or older: where implant, denture and consultation cards belong.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows income, age, household size and the share of families with children for every route before you choose.

Homes and carrier routes are from the USPS EDDM® route map. Households with children, income, new movers and residents 65 or older are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers a month is the number of residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 50 households move to a new home in these ZIP Codes every month. Many of them will be looking for a new dentist.

What a mailing costs: $2,682 for 5,000 homes with our recommended 8.5 × 11 EDDM® postcard, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

The condo buildings on the bluffs (92075)

Along the sandstone bluffs above the beach, condo complexes built before Solana Beach became a city in 1986 hold many of the city's coastal homes. Some owners live here full-time, many of them retired; others use their unit as a second home or rent it out. Full-time residents here often need crowns, implants and careful restorative work.

What to offer: implants, crowns and dentures, a free consultation, and whether you accept Medicare Advantage dental plans. Gentle care and modern technology reassure patients who have had a lot of dental work over the years.
Timing: September for an implant consultation card, when many seasonal visitors have left and the full-time residents remain.
How to mail: a mailing list filtered by age, which reaches full-time residents. EDDM® routes on the bluffs include many vacation guests and part-time owners who already have a dentist where they live.

Experience professional dentistry, state-of-the-art technology and gentle care postcard with a collage of dentists at work, $50 off the first visit, 25% off the first appointment and free whitening — Gentle care and modern technology: an implant card for residents on the bluffs. (design DEN-12)

Fletcher Cove and the coast west of the 101 (92075)

Around Fletcher Cove, the town's beach since the 1920s, the streets west of the 101 have beach cottages, mid-century homes and newer custom rebuilds a few minutes' walk from the sand. Households here have high incomes, and both younger owners and long-time residents care about how their smile looks.

What to offer: veneers, whitening, aligners for adults and implants, with a free consultation. Before and after photos of your own patients, used with permission, sell these services best.
Timing: March and April, before weddings, graduations and the summer season.
How to mail: EDDM® on the routes with the most full-time homes, or a list filtered by household income if you want to skip the vacation rentals.

Get beautiful healthy teeth you'll love postcard with a smiling woman and offers for a $99 whitening kit, a free water flosser and a $99 exam — Beautiful teeth you'll love: a cosmetic card for the streets around Fletcher Cove. (design DEN-8)

Central Solana Beach and Cedros (92075)

Between the 101 and the freeway, around the train station and the Cedros Design District, smaller homes mix with duplexes, condos, townhomes and apartments. It is the most walkable part of the city, with more renters and young professionals than anywhere else in Solana Beach, and the most people moving in and out.

What to offer: a simple new patient price, whitening, aligners and online booking. Appointments before or after work, close to the train, suit people who commute.
How to mail: new movers every month rather than whole routes. The people who just arrived are the ones choosing a dentist.

Are you selfie-ready? dental postcard with two smiling young women, 25% off the first appointment and $50 off the first visit — Selfie-ready: a whitening and new patient card for young adults near Cedros. (design DEN-14)

La Colonia de Eden Gardens (92075)

One of the oldest neighborhoods in the city, founded in the 1920s, Eden Gardens has small lots, older homes and new infill, and many families who have lived here for generations, sometimes with grandparents, parents and children close together. It is a close-knit neighborhood where word of mouth matters.

What to offer: one practice for the whole family, from children's checkups to dentures, a clear new patient price and the plans you accept, including Medi-Cal Dental if you take it. A referral offer on the card, for patients who bring a relative or neighbor, fits a close-knit street.
How to mail: EDDM® on the routes that cover the neighborhood, which is small enough to mail in full several times a year.

A healthy smile starts with healthy teeth postcard with a row of eight smiling faces and offers for a free new patient exam, cleaning and x-rays, a $59 consultation and $199 teeth whitening — A healthy smile for everyone: a whole-family card for Eden Gardens. (design DEN-1)

Lomas Santa Fe and east of the freeway (92075)

East of Interstate 5, around Lomas Santa Fe Drive and the country club, the neighborhoods have larger single-family homes, mostly from the 1960s and 70s, on bigger lots. Long-time owners live next to younger families who bought for the schools, so the same street needs both a family card and an implant card.

What to offer: family care with children's checkups, orthodontic screenings and aligners for teens, plus implants and crowns for the long-time residents.
Timing: back-to-school checkups in July and August, and "use your benefits before they reset" in October and November.
How to mail: EDDM®. Most homes here are lived in year-round by their owners, so whole routes reach the people you want at the lowest cost.

Dental postcard with a smiling family, a child at the dentist, $50 off the first visit and free whitening — A back-to-school family card for Lomas Santa Fe. (design DEN-4)

New movers in Solana Beach: a monthly mailing

Moving is one of the main reasons people change dentists. In Solana Beach that happens every month: renters moving into the apartments and condos near Cedros, families buying east of the freeway, and retirees settling into a home by the coast. The table above shows about how many households move to a new home in 92075 in an average month.

Choose the area: the new movers within a few miles of your office. Solana Beach is small, so most practices add the nearest parts of Del Mar, Encinitas and Carmel Valley.
Mail every month: each card reaches people within their first weeks in a new home, while they are still choosing.
Make it a welcome: "Welcome to Solana Beach" with your new patient offer, the insurance you take and how to book.

See how many new movers are on file around your office in our mailing list planner, or ask us for a monthly price. We print and mail them for you every month.

Professional dental care for the whole family postcard with a dentist and child patient and $50 off the first visit — A monthly welcome card for Solana Beach new movers: $50 off the first visit. (design DEN-2)

EDDM® or a mailing list in Solana Beach?

It depends on how many of the homes on a route could become your patients:

EDDM® for the year-round neighborhoods. Almost every household needs a dentist, so in Lomas Santa Fe, Eden Gardens and other neighborhoods where people live all year, most homes are possible patients. EDDM® reaches them all at the lowest cost per card.
A mailing list near the coast and for narrower services. On the bluffs and west of the 101, many homes are second homes or vacation rentals. A list filtered by age or income reaches full-time residents, and the people most likely to want implants or cosmetic work, without paying for the rest.
New movers every month, on top of either one.

A year of dental mailings in Solana Beach

When	Who gets it	What the card says
Every month	New movers around your office	Welcome to the neighborhood, with your new patient offer, the insurance you take and your hours
January to February	The neighborhoods closest to your office	New year, new dental benefits: book your cleaning and exam
March to April	Higher-income neighborhoods	Whitening and cosmetic work before spring weddings, graduations and summer photos
July to August	Family neighborhoods	Back-to-school checkups and sealants for kids
September	Neighborhoods with many older residents	Implants, dentures and a free consultation
October to November	Your own patients, then the nearby neighborhoods	Use your dental benefits before they reset on January 1

You don't need every mailing. Most Solana Beach practices start with the monthly new movers card and one neighborhood mailing, then add the others once they see which brings in patients. Our dental direct mail guide has more offer ideas for each one.

Healthy teeth and gums for the whole family postcard with children holding smile photos and a complimentary exam offer — Healthy teeth for the whole family: a year-end benefits card for Solana Beach. (design DEN-9)

What every Solana Beach dental postcard should include

The dentist or practice name, so it is clear who is offering the service. Dental advertising in California must not be false or misleading.
"Specialist" only for real specialists. An orthodontist or oral surgeon can say so. A general dentist who offers implants or aligners should describe the service without suggesting a specialty.
Offers spelled out: what a new patient special includes, who it is for (new patients only, patients without insurance) and when it ends.
No waived co-pays or deductibles as an offer. That can break dental plan contracts and insurance rules.
The plans you accept, including Medi-Cal Dental if you take it. For many families it is the first thing they check.
Where you are in Solana Beach, with a landmark people know, your hours and whether you see children, evenings or Saturdays.

These are general points, not legal advice. Your dental association or a healthcare attorney can confirm the exact wording of your offer, and we adjust any design to match.

Dental postcard designs

Start from one of our ready-made dental postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Dental marketing plans in other cities

Solana Beach at a glance

Homes and mail routes: About 5,800 homes on 11 routes
New movers: About 50 households a month
Best areas: Families: Lomas Santa Fe and Eden Gardens. Cosmetic work: Fletcher Cove and the coast west of the 101. Implants and dentures: full-time residents of the bluff condos. Young adults: central Solana Beach and Cedros.
What it costs: $2,682 to mail 5,000 homes by EDDM®
Where to start: A monthly new movers card plus one cosmetic or implant mailing to a list filtered by age or income.

Frequently asked questions

How many new movers are there in Solana Beach each month?

The table above shows about how many households move to a new home in 92075 in an average month, from US Census Bureau estimates. It is a good guide to the size of a monthly new movers mailing. The exact count for the area around your office, including nearby Del Mar and Encinitas, is in our mailing list planner.

Where should a family dentist mail in Solana Beach?

Start with Lomas Santa Fe and the neighborhoods east of the freeway, where most homes are lived in year-round and many have children, then Eden Gardens. Both are easy to reach by EDDM®.

Where should I mail implant and denture postcards in Solana Beach?

To older residents across the city with a mailing list filtered by age, which reaches full-time residents of the bluff condos and the long-time owners east of the freeway without paying for second homes and vacation rentals.

Should I mail the condos on the bluffs in Solana Beach?

Yes, but with a list rather than whole routes. Many units there are second homes or rentals, and their owners already have a dentist where they live. A list filtered by age or by owners who live there reaches the full-time residents, many of whom are retired.

Do you serve Solana Beach?

Yes. Our print shop is in San Marcos, and we print and mail for dental practices across San Diego County, including Solana Beach. We take EDDM® mailings to the Post Offices that deliver your routes.

Get a quote for your Solana Beach mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Dental direct mail in Solana Beach:a new patient plan for dentists