Marketing plan · Coronado

Roofing direct mail in Coronado:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Coronado is its own city, and all of it is in one ZIP Code, 92118. It has Craftsman bungalows, Spanish Revival homes and beach cottages from the early 1900s on, large custom homes along the ocean, mid-century houses toward the Silver Strand, condo towers and the waterfront villages of the Coronado Cays. Every one of those roofs lives with salt air and ocean wind.

Owners here expect careful work and care a lot about how the house looks. Below is what we'd mail where, starting with the public numbers for 92118: how many homes there are, how old they are, how many are houses and who owns them.

Coronado by ZIP Code

ZIP Code	Homes (routes)	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92118 All of Coronado	9,277 (15)	67%	46%	55%	$2,000,000+	about 145

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Homes and carrier routes are from the USPS EDDM® route map. Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 150 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

The Village (92118)

The Village, from the ferry landing to the Hotel del Coronado, has Craftsman bungalows, Spanish Revival homes and beach cottages on small, flat lots, next to newer homes that replaced older ones. Some older homes are designated historic, where exterior changes can need city review first.

Replacements that fit the house: the right shingle for a Craftsman, clay tile repair and replacement on Spanish homes, and flat roof work behind the parapets.
A calm, clear card. Your license number, "licensed and insured", reviews and a photo of an older Coronado home you reroofed.

Ocean Boulevard and the beach blocks (92118)

Along Ocean Boulevard and the streets just behind it are some of the most valuable homes in the county, many large and custom-built. These roofs take the full force of the ocean wind and salt.

Coastal maintenance: yearly inspections of flashing, fasteners, vents and gutters, the metal parts that corrode first.
High-end replacements in tile, slate-look and metal, with materials and fasteners suited to the coast.

Glorietta Bay and the golf course (92118)

Around Glorietta Bay, the municipal golf course and the streets toward the Silver Strand, homes are mostly single-family houses from the mid-1900s on, and many owners have lived here a long time. Many of these roofs have been replaced before and are due again.

"Is your roof over 20 years old?" A free inspection or replacement estimate, mailed before the rainy season.
Leak repair cards in November, after the first storms.

Coronado Shores and the Coronado Cays (92118)

South of the Hotel del Coronado, Coronado Shores is a group of condominium towers, each with its own association, which decides on the roof. Further down the Silver Strand, the Coronado Cays is a waterfront community from the 1970s and 80s, with villages of homes, townhomes and condos, each with its own association and rules on roof materials and colors.

Reach the associations and their property managers with a business list, and offer a roof survey and a written proposal.
Mail the single-family homes in the Cays by homeowner list, and say you know the association's rules on materials and colors.

A first Coronado mailing plan

Replacements to the house streets. Mail an inspection and replacement card to the owner-occupied routes of the Village and around Glorietta Bay from August to October, before the rain. Pick them in our EDDM® route planner for 92118.
Coastal maintenance to the beach blocks and the Cays, by homeowner list, offering a yearly salt air inspection.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Coronado?

Both have a place. On the house streets of the Village and around Glorietta Bay, EDDM® reaches the homes close together for less. In the condo towers the association decides on the roof, so cards to each unit are mostly wasted, and many Navy families rent, so a homeowner list keeps your cards with the people who own the roof. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Coronado postcard

Talk about the salt air. "Your flashing and fasteners wear out before your roof does" speaks to every owner on the island.
A photo of a Coronado roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Coronado at a glance

Homes and mail routes: About 9,300 homes on 15 routes
New movers: About 150 households a month
Best areas: Replacements: the Village and Glorietta Bay. Coastal maintenance and high-end roofs: Ocean Boulevard and the beach blocks. Associations and HOA homes: Coronado Shores and the Coronado Cays.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: An inspection and replacement card to the house streets of the Village from August to October.

Frequently asked questions

How many homes are there to mail in Coronado?

The table above shows the homes and carrier routes in 92118, straight from the USPS EDDM® route map. Most roofers don't mail the whole island at once: they pick the house streets with the oldest roofs, plus the routes around each job they finish.

Which Coronado neighborhoods are best for roofing postcards?

For replacements, the house streets of the Village and around Glorietta Bay. For coastal maintenance and high-end roofs, Ocean Boulevard and the beach blocks. The table shows the share of homes built before 1980, single-family houses and owner-occupied homes in 92118.

When should a Coronado roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Salt air inspections can be mailed any time of year.

How does salt air affect roofs in Coronado?

Mostly at the metal parts. Flashing, fasteners, vents and gutters rust and corrode faster near the ocean than inland, and that is often where leaks start. A yearly inspection of those parts, and coast-rated materials on a new roof, are good offers for Coronado owners.

Get a quote for your Coronado mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Coronado:a neighborhood-by-neighborhood plan