Marketing plan · Escondido

Roofing direct mail in Escondido:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Escondido has some of the oldest homes in North County and a lot of roofs that are due. The historic district has houses from the late 1800s to the 1930s, central and east Escondido are full of postwar houses from the 1950s through the 70s, north Escondido has family neighborhoods from the 1970s through the 90s, and on every edge of the city there are groves, canyons and brush where a fire-rated roof matters.

The right postcard changes from one part of town to the next. Below is what we'd mail where, starting with the public numbers for each ZIP Code: how many homes there are, how old they are, how many are houses and who owns them.

Escondido by ZIP Code

ZIP Code	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92025 Downtown, Old Escondido and south Escondido	56%	48%	43%	$827,900	about 141
92026 North Escondido	38%	57%	63%	$714,300	about 156
92027 East Escondido	56%	62%	64%	$691,000	about 134
92029 West Escondido, Harmony Grove and Elfin Forest	34%	67%	73%	$985,500	about 70

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 500 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

Old Escondido (92025)

The historic district just south and west of downtown has Victorian, Craftsman and bungalow homes from the late 1800s to the 1930s. Roofs on houses this old have been replaced many times, and owners care about a roof that looks right on the house as much as one that keeps the rain out.

Replacements for older homes, with photos of a historic house you've roofed.
Repairs around chimneys, dormers and porches, where older roofs leak first.
Say you know historic homes. Changes to the outside of a house in a historic district can need the city's review, and owners want a roofer who has done it before.

Central and east Escondido (92027)

Much of central and east Escondido was built from the 1950s through the 70s: tract homes, duplexes and apartments, with many renters. The owner-occupied houses here are on their second or third roof, and many are due again.

"Is your roof over 20 years old?" A free inspection or replacement estimate before the rainy season, with financing.
Leak repair cards in November, after the first storms.
Use a homeowner list on streets mixed with apartments, so your cards reach the people who decide on the roof.

North Escondido (92026)

North of downtown, owner-occupied neighborhoods from the 1960s through the 90s climb toward the hills, many without large HOAs. The older streets are replacement territory, and the 1980s and 90s homes with concrete tile roofs are reaching the age when the underlayment beneath the tiles wears out, usually after about 25 to 30 years.

Replacement estimates for the 1960s and 70s streets.
Tile roof underlayment cards that explain why a tile roof can leak even when the tiles look fine.

Hidden Meadows and the grove country (92026)

East of Interstate 15, Hidden Meadows and the hills around it have homes on larger lots, many with old avocado and citrus groves, surrounded by natural brush. Parts of these hills are mapped as fire hazard areas, where a replacement roof has to be Class A fire-rated.

Fire-rated roofing, with ember-resistant vents and gutter guards, mailed before fire season.
A homeowner list reaches these spread-out homes better than whole routes.

Harmony Grove, Elfin Forest and west Escondido (92029)

West of the city, Harmony Grove and Elfin Forest are canyons and hillsides with horse properties and custom homes, next to the newer HOA neighborhoods of Harmony Grove Village. This area has been threatened by wildfires before, and owners here think about their roof as fire protection.

Class A fire-rated roofs, ember-resistant vents and gutter guards for the canyon properties.
Larger jobs: custom roofs, tile and metal, plus barns and outbuildings.
Repairs, gutters and inspections for the newer homes in Harmony Grove Village, with a note that you work with HOA rules.

A first Escondido mailing plan

Older roofs first. Mail an inspection and replacement card to the house streets of central and east Escondido and Old Escondido from August to October, before the rain. Use a homeowner list where apartments are mixed in, or pick house routes in our EDDM® route planner for 92025 or 92027.
Tile underlayment to the 1980s and 90s streets of north Escondido.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Escondido?

Escondido has more renters than most North County cities, so this matters. In north Escondido and the newer HOA neighborhoods, most routes are owner-occupied houses, and EDDM® reaches nearly the same people for less. In central and east Escondido, where apartments, duplexes and mobile home parks sit next to houses, and on the rural edges, where homes are far apart, a homeowner list wastes fewer cards. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on an Escondido postcard

Name the neighborhoods you serve. "Serving Old Escondido, north Escondido and Hidden Meadows" tells people you know their homes.
A photo of an Escondido roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Escondido at a glance

New movers: About 500 households a month
Best areas: Replacements: central and east Escondido and Old Escondido. Tile underlayment: north Escondido. Fire-rated roofs: Hidden Meadows, Harmony Grove and Elfin Forest.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: An inspection and replacement card to the older house streets from August to October, plus new homeowners.

Frequently asked questions

How many homes are there to mail in Escondido?

The table above shows the homes and carrier routes in each Escondido ZIP Code, straight from the USPS EDDM® route map. Most roofers don't mail the whole city at once: they pick 2,500 to 5,000 homes in the neighborhoods with the oldest roofs, plus the routes around each job they finish.

Which Escondido neighborhoods are best for roofing postcards?

For replacements, the owner-occupied house streets of central and east Escondido and Old Escondido. For tile underlayment, the 1980s and 90s neighborhoods of north Escondido. The table shows the share of homes built before 1980, single-family houses and owner-occupied homes in each ZIP Code.

When should an Escondido roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Mail fire-rated roofing cards to Hidden Meadows, Harmony Grove and Elfin Forest before fire season.

Do you mail to Escondido from San Marcos?

Yes. Our print shop is in San Marcos, a short drive from Escondido. We print your postcards there and take EDDM® mailings to the Post Offices that deliver your Escondido routes.

Get a quote for your Escondido mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Escondido:a neighborhood-by-neighborhood plan