Marketing plan · Del Mar

Roofing direct mail in Del Mar:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Del Mar is a small, high-value beach city, and its roofs take more from the weather than most. Near the ocean, salt air wears out flashing, fasteners and metal, and many older cottages and modern homes have flat or low-slope roofs. Up the hill, houses from the 1950s through the 70s are on their second or third roof, and homes along the canyons and the Torrey Pines reserve sit next to natural brush.

Its ZIP Code, 92014, also covers Del Mar Heights and Del Mar Terrace, which are part of the City of San Diego and add many more roofs to mail. Below is what we'd mail where, starting with the public numbers for 92014: how many homes there are, how old they are, how many are houses and who owns them.

Del Mar by ZIP Code

ZIP Code	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92014 Del Mar, plus Del Mar Heights and nearby San Diego neighborhoods	68%	61%	73%	$2,000,000+	about 54

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 50 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

The beach and the Village (92014)

West of Camino del Mar and around the Village, older beach cottages sit next to newer custom homes, many of them second homes and vacation rentals. Salt air is hard on every metal part of a roof, and many of these homes have flat or low-slope roofs that need a different kind of roofer than a tile or shingle job.

Salt air repairs: rusted flashing, fasteners, vents and gutters, with a free inspection and photos of what you find.
Flat and low-slope roofs on older cottages and modern homes: coatings, repairs and replacements before the rainy season.
Use a homeowner list. Many owners don't live here, so a homeowner list reaches them at home, not their guests.

The Del Mar hillsides (92014)

East of Camino del Mar, the hillside streets have homes from the 1950s through the 70s on large, sloping lots with views. Many have been remodeled over the years, and the roof is often the next big project. Owners here care about how a new roof looks from the street and from the neighbors' windows.

Replacement estimates with photos of finished local roofs, mailed from August to October.
Fire-rated roofing for homes near canyons and brush, with ember-resistant vents and gutter guards.

Del Mar Heights (92014)

Just south of the city and east of the freeway, Del Mar Heights is part of San Diego but shares the 92014 ZIP Code. It is mostly 1960s and 70s single-family homes, many owner-occupied, and many of their roofs have already been replaced once and are due again.

"Is your roof over 20 years old?" A free inspection or replacement estimate before the rain.
Leak repair cards in November, after the first storms.
EDDM® works well here. Most homes are owner-occupied houses, so whole routes reach nearly every household you want.

Del Mar Terrace (92014)

Also part of San Diego, Del Mar Terrace sits next to Torrey Pines State Natural Reserve, with open space and natural brush right behind many of its homes. Parts of these edges are mapped as fire hazard areas, where a replacement roof has to be Class A fire-rated.

Class A fire-rated roofs, with ember-resistant vents and gutter guards, mailed before fire season.
Gutter cleaning and roof debris removal for homes under trees and next to brush.

A first Del Mar mailing plan

Older roofs in Del Mar Heights first. Mail an inspection and replacement card to the owner-occupied routes from August to October, before the rain. Pick them in our EDDM® route planner for 92014.
Salt air and flat roofs to the beach and the Village, by homeowner list, so your cards reach the owners of second homes and rentals, wherever they live.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection, and many Del Mar buyers remodel right away. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Del Mar?

Which one is better depends on the neighborhood. Near the beach and the Village, where many homes are vacation rentals, second homes or condos, a homeowner list reaches the owners even when they don't live there. In Del Mar Heights and on the hillsides, where most homes are owner-occupied houses, EDDM® reaches nearly the same people for less. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Del Mar postcard

A high-quality design. In one of the most expensive cities in the county, the card itself says a lot about the quality of your work.
A photo of a coastal roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Del Mar at a glance

New movers: About 50 households a month
Best areas: Replacements: Del Mar Heights and the hillsides. Salt air repairs and flat roofs: the beach and the Village. Fire-rated roofs: Del Mar Terrace and the canyon edges.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: An inspection and replacement card to Del Mar Heights from August to October, plus new homeowners.

Frequently asked questions

How many homes are there to mail in Del Mar?

The table above shows the homes and carrier routes in 92014, straight from the USPS EDDM® route map. That ZIP Code includes Del Mar Heights and Del Mar Terrace as well as the City of Del Mar, so it reaches more homes than the city alone. Most roofers start with the routes that have the oldest roofs, plus the routes around each job they finish.

Which Del Mar neighborhoods are best for roofing postcards?

For replacements, the 1960s and 70s streets of Del Mar Heights and the hillsides. For salt air repairs and flat roofs, the beach and the Village. For fire-rated roofs, the homes along Torrey Pines and the canyons. The table shows the share of older homes, single-family houses and owner-occupied homes in 92014.

When should a Del Mar roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Mail fire-rated roofing cards to the homes near the reserve and the canyons before fire season.

Do you mail to Del Mar from San Marcos?

Yes. Our print shop is in San Marcos, so we print your postcards there and take EDDM® mailings to the Post Office that delivers your Del Mar routes.

Get a quote for your Del Mar mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Del Mar:a neighborhood-by-neighborhood plan