Marketing plan · Encinitas

Roofing direct mail in Encinitas:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Encinitas is a coastal city with a semi-rural edge, and its roofs follow that. West of the freeway there are beach cottages and mid-century houses in the salt air, many remodeled more than once. East of it, New Encinitas and Encinitas Ranch have 1980s and 90s tile roofs, many reaching the age when the underlayment wears out, and Olivenhain has custom homes on large lots in the brush and canyons, where a fire-rated roof matters.

That calls for a few different cards. Below is what we'd mail where, starting with the public numbers for each ZIP Code: how many homes there are, how old they are, how many are houses and who owns them.

Encinitas by ZIP Code

ZIP Code	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92024 Old Encinitas, Leucadia, New Encinitas and Olivenhain	47%	59%	67%	$1,612,000	about 142
92007 Cardiff-by-the-Sea	61%	58%	62%	$2,000,000+	about 36

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 180 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

Old Encinitas and Leucadia (92024)

The streets west of I-5, from downtown up through Leucadia, have many of the city's oldest homes: beach cottages and mid-century houses, some with flat or low-slope roofs, plus a steady stream of remodels and rebuilds. Close to the ocean, salt air corrodes flashing, fasteners, vents and gutters faster than inland.

Coastal roof care: "Is the salt air eating your flashing?" with an inspection offer.
Flat and low-slope roof repair and replacement for the older cottages and mid-century homes.
Use a homeowner list near downtown and the beach, where rentals and vacation rentals are common.

Cardiff-by-the-Sea (92007)

Cardiff has its own ZIP Code, which makes it easy to mail on its own. Hillside streets with ocean views mix older homes with new rebuilds, and owners here spend on quality.

Replacements for the older homes, with a free inspection and photos of what you find.
Coastal repairs: flashing, vents, skylights and gutters worn by the salt air.
Solar-ready reroofs for owners who plan to add or replace panels, since it's easier to do the roof first.

Village Park and New Encinitas (92024)

East of the freeway, New Encinitas was built mostly in the 1980s and 90s, much of it family homes with concrete tile roofs. The tiles can last a very long time, but the underlayment beneath them usually wears out after about 25 to 30 years, and that is when leaks start.

Tile roof underlayment cards that explain why a tile roof can leak even when the tiles look fine.
Know the HOA rules. Village Park and many neighborhoods here have HOAs with rules on roof colors and materials. Condos and townhomes along El Camino Real are different: there the association decides on the roof, so pick the house routes.

Encinitas Ranch (92024)

Planned in the 1990s around a public golf course, Encinitas Ranch has larger single-family homes in HOA neighborhoods. Most of these roofs aren't due for replacement yet, so this is the place for repairs and inspections.

Repairs, inspections and gutters. Cracked or slipped tiles, flashing and a free inspection before the rainy season.
Tile underlayment for the oldest homes, which are getting close to that age.

Olivenhain (92024)

Olivenhain is semi-rural: large lots, custom homes, horse properties, eucalyptus and natural brush on the hills and canyons along the city's eastern edge. Parts of this area are mapped as fire hazard areas, where a replacement roof has to be Class A fire-rated.

Fire-rated roofing, with ember-resistant vents and gutter guards, mailed before fire season.
A homeowner list filtered to larger lots reaches Olivenhain more precisely than whole routes that also cover denser streets.

A first Encinitas mailing plan

Tile underlayment to New Encinitas. Mail the 1980s and 90s house routes east of the freeway from August to October, before the rain. Pick routes in our EDDM® route planner for 92024.
Coastal repairs and replacements to Old Encinitas, Leucadia and Cardiff, by homeowner list or by the house routes in the EDDM® route planner for 92007.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Encinitas?

Which one is better depends on the neighborhood. East of the freeway, in New Encinitas and Encinitas Ranch, most routes are owner-occupied houses, and EDDM® reaches nearly the same people for less. West of the freeway, where rentals, vacation rentals and condos are mixed in, and in Olivenhain, where homes are far apart, a homeowner list wastes fewer cards and also reaches owners who don't live in the home. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on an Encinitas postcard

Name the neighborhoods you serve. "Serving Leucadia, Cardiff and Olivenhain" tells people you know the coast and the canyons.
A photo of an Encinitas roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Encinitas at a glance

New movers: About 180 households a month
Best areas: Coastal repairs and replacements: Old Encinitas, Leucadia and Cardiff. Tile underlayment: New Encinitas and Village Park. Repairs and inspections: Encinitas Ranch. Fire-rated roofs: Olivenhain.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: A tile underlayment and inspection card to the New Encinitas house routes from August to October.

Frequently asked questions

How many homes are there to mail in Encinitas?

The table above shows the homes and carrier routes in 92024 and 92007, straight from the USPS EDDM® route map. Most roofers don't mail the whole city at once: they pick 2,500 to 5,000 homes in the neighborhoods that fit their service, plus the routes around each job they finish.

Which Encinitas neighborhoods are best for roofing postcards?

For tile underlayment, the 1980s and 90s neighborhoods of New Encinitas. For coastal repairs and replacements, Old Encinitas, Leucadia and Cardiff. The table shows the share of homes built before 1980, single-family houses and owner-occupied homes in each ZIP Code.

When should an Encinitas roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Mail fire-rated roofing cards to Olivenhain before fire season.

Does salt air really damage roofs in Encinitas?

Close to the ocean it does. Salt in the air corrodes metal flashing, vents, nails and gutters much faster than inland, and that is where many coastal leaks start. It's a good message for the streets west of the freeway.

Get a quote for your Encinitas mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Encinitas:a neighborhood-by-neighborhood plan