Marketing plan · Santee

Roofing direct mail in Santee:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Santee is a good city for a roofer. Most homes are single-family houses lived in by their owners, and much of the city was built as tracts in the 1960s, 70s and 80s, so there are streets of similar roofs coming due at the same time. Around the edges, neighborhoods from the 1990s on back onto hills and open space, with tile roofs that are reaching the age when the underlayment wears out, and many of those homes are in fire hazard areas.

The whole city shares one ZIP Code, 92071, so you choose neighborhoods and routes, not ZIP Codes. Below is what we'd mail where, starting with the public numbers for Santee: how many homes there are, how old they are, how many are houses and who owns them.

Santee by ZIP Code

ZIP Code	Homes (routes)	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92071 All of Santee	21,804 (31)	53%	58%	72%	$728,900	about 166

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Homes and carrier routes are from the USPS EDDM® route map. Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 170 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

Central and west Santee (92071)

Around Mission Gorge Road and Cuyamaca Street, tract homes from the 1960s and 70s fill flat, regular lots. Many of these roofs have been replaced once and are due again, and on streets of similar homes, owners notice when a neighbor gets a new roof.

"Is your roof over 20 years old?" A free inspection or replacement estimate before the rainy season, with financing.
Neighbors of every job. A "we just reroofed a house on your street" card works especially well in a tract.

Carlton Hills and Carlton Oaks (92071)

North of the San Diego River, Carlton Hills and Carlton Oaks are mostly single-story homes from the 1960s through the 80s, around the Carlton Oaks golf course and the river trails, many with long-time owners. The older streets are due for replacements, and the 1980s homes with tile roofs are reaching underlayment age.

Replacement estimates on the older shingle roofs.
Tile roof underlayment cards that explain why a tile roof can leak even when the tiles look fine.
Mail whole routes. These are mostly owner-occupied houses, so EDDM® works well here.

Sky Ranch and the hillside neighborhoods (92071)

Sky Ranch, on Rattlesnake Mountain, and the other neighborhoods from the 1990s on that back onto the hills have larger homes, many with tile roofs, next to brush and open space. Many hillside homes are in fire hazard areas on the state's maps, where a replacement roof has to be Class A fire-rated.

Fire-rated roofing, with ember-resistant vents and gutter guards, mailed before fire season and the fall Santa Ana winds.
Tile underlayment on the oldest of these homes, as they pass 25 to 30 years.
Check with the HOA. Many communities have rules on roof colors and materials, and owners like hearing that you know them.

Santee Lakes, Weston and the newer west side (92071)

Near Santee Lakes and along Mast Boulevard toward State Route 52, older tracts mix with newer communities, including Weston, which welcomed its first residents in 2019. The newest roofs are years away from replacement, so this is not where to send a "new roof" card.

Repairs, inspections and gutters on the newer homes, and replacements on the older tracts nearby.
Pick the routes by age. Mail the older streets and the newer ones different cards, or use a homeowner list by the age of the home.

Town Center, condos and mobile home parks (92071)

Around Town Center and the trolley, condos, townhomes and apartments sit next to the older tracts, and Santee also has many mobile home parks. In a condo or townhome complex, the association decides on the roof, so skip those routes when you mail homeowners, and reach the associations and property managers with a business list if you do that work.

A first Santee mailing plan

Older roofs first. Mail an inspection and replacement card to the 1960s and 70s tract routes of central and west Santee and Carlton Hills from August to October, before the rain. Pick them in our EDDM® route planner for 92071.
Fire-rated roofing and tile underlayment to the hillside neighborhoods, by homeowner list or EDDM®, before fire season.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.

EDDM® or a mailing list in Santee?

In most of Santee, EDDM® is the better deal: most homes are owner-occupied houses, so whole routes reach nearly the same people as a list for less. A homeowner list helps when you want to pick homes by age, such as only the 1960s and 70s houses for replacements, or when a route is mostly condos, apartments or a mobile home park. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Santee postcard

Say you're local. "Serving Santee, from Carlton Oaks to Sky Ranch" tells people you'll be there for the warranty too.
A photo of a Santee roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Santee at a glance

Homes and mail routes: About 21,800 homes on 31 routes
New movers: About 170 households a month
Best areas: Replacements: central and west Santee and Carlton Hills. Tile underlayment: Carlton Oaks and the older hillside homes. Fire-rated roofs: Sky Ranch and the hillside neighborhoods. Repairs: Santee Lakes and Weston.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: An inspection and replacement card to the 1960s and 70s tract routes from August to October.

Frequently asked questions

How many homes are there to mail in Santee?

The table above shows the homes and carrier routes in 92071, straight from the USPS EDDM® route map. Most roofers don't mail the whole city at once: they pick the tracts with the oldest roofs, plus the routes around each job they finish.

Which Santee neighborhoods are best for roofing postcards?

For replacements, the 1960s and 70s tracts of central and west Santee and Carlton Hills. For fire-rated roofs and tile underlayment, Sky Ranch and the other hillside neighborhoods. The table shows the share of homes built before 1980, single-family houses and owner-occupied homes.

When should a Santee roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Mail fire-rated roofing cards to the hillside neighborhoods before fire season.

Do Santee homes in fire zones need a special roof?

In California, homes in Very High Fire Hazard Severity Zones need a Class A fire-rated roof when the roof is replaced, and many hillside homes in Santee are in fire hazard zones on the state's maps. A card that explains this, with ember-resistant vents and gutter guards, answers a real worry for these owners.

Get a quote for your Santee mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Santee:a neighborhood-by-neighborhood plan