Marketing plan · Solana Beach

Roofing direct mail in Solana Beach:
a neighborhood-by-neighborhood plan

By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau

Solana Beach is small enough to fit in one ZIP Code, but its roofs are not all alike. Along the coast there are condo buildings, beach cottages and custom homes in the salt air. Between the 101 and the freeway are smaller, older houses, many from the 1940s through the 60s, and east of the freeway, around Lomas Santa Fe, larger homes from the 1960s and 70s on their second or third roof.

Each part of town needs its own message. Below is what we'd mail where, starting with the public numbers for 92075: how many homes there are, how old they are, how many are houses and who owns them.

Solana Beach by ZIP Code

ZIP Code	Homes (routes)	Built before 1980	Single-family houses	Owner-occupied	Median home value	New movers a month (average)
92075 All of Solana Beach	5,829 (11)	73%	46%	67%	$2,000,000+	about 48

What the columns tell you:

Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
Owner-occupied: owners buy roofs. Renters don't.
Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.

These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.

Homes and carrier routes are from the USPS EDDM® route map. Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.

New movers: on average about 50 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.

What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.

What to mail in each neighborhood

The coast, west of the 101 (92075)

Near Fletcher Cove and along the bluffs there are beach cottages and newer custom homes on small lots, many of them second homes or vacation rentals. Some older cottages have flat or low-slope roofs, and right on the ocean the salt air corrodes flashing, fasteners, vents and gutters quickly.

Coastal roof care: "Is the salt air eating your flashing?" with an inspection offer.
Flat and low-slope roof repair and replacement for the older cottages.
Use a homeowner list so your card reaches owners who live somewhere else, not tenants or guests.

The condo buildings on the bluffs (92075)

Many condo complexes sit on the bluffs along the ocean. Owners here don't hire the roofer: the association does, usually through a property manager. Skip these routes for homeowner postcards and reach the HOA boards and property managers with a business list instead.

Central Solana Beach and Eden Gardens (92075)

Between the 101 and the freeway, around Cedros Avenue and the historic neighborhood of La Colonia de Eden Gardens, there are smaller single-family homes and duplexes, many from the 1940s through the 60s, mixed with rentals and newer infill. Older roofs on small houses make for quick replacement jobs.

Replacement estimates with a free inspection, mailed before the rainy season.
Leak repair cards in November, after the first storms.
A homeowner list works better than whole routes, since rentals are mixed in.

Lomas Santa Fe and east of the freeway (92075)

East of Interstate 5, around Lomas Santa Fe Drive and the country club, the neighborhoods have larger single-family homes from the 1960s and 70s, most of them owner-occupied. These are the best replacement streets in the city: big roofs, owners who stay, and many roofs that are due.

Replacement estimates with financing, mailed from August to October.
Solar-ready reroofs for homes that already have panels or plan to add them.
Fire-safe upgrades for the streets that back onto slopes and natural areas: ember-resistant vents and gutter guards.

A first Solana Beach mailing plan

Replacements east of the freeway. Mail an inspection and replacement card to the Lomas Santa Fe house routes from August to October, before the rain. Pick routes in our EDDM® route planner for 92075.
Coastal repairs and older homes on the coast and in central Solana Beach and Eden Gardens, by homeowner list, so cards reach owners and not tenants or guests.
Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
New homeowners every month. Many buyers get a roof report from their home inspection. A welcome card with a free inspection reaches them first.

Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which part of town and which service brings the calls.

EDDM® or a mailing list in Solana Beach?

Which one is better depends on the part of town. East of the freeway, most homes are owner-occupied houses, so EDDM® reaches nearly the same people as a list for less. On the coast and in Eden Gardens, where many homes are second homes, rentals or condos, a homeowner list wastes fewer cards and reaches owners who don't live in the home. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.

What to put on a Solana Beach postcard

Name the neighborhoods you serve. "Serving Lomas Santa Fe, Eden Gardens and the coast" tells people you know their homes.
A photo of a Solana Beach roof you installed. Real local work beats stock photos.
One service and one offer per card, matched to the neighborhood above.
Your C-39 license number, plus "licensed and insured" and your warranty.

For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.

Roofing postcard designs

Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.

Roofing marketing plans in other cities

Solana Beach at a glance

Homes and mail routes: About 5,800 homes on 11 routes
New movers: About 50 households a month
Best areas: Replacements: Lomas Santa Fe and east of the freeway. Older roofs and quick replacements: central Solana Beach and Eden Gardens. Coastal repairs and flat roofs: the coast west of the 101.
What it costs: Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
Where to start: An inspection and replacement card to the Lomas Santa Fe house routes from August to October.

Frequently asked questions

How many homes are there to mail in Solana Beach?

The table above shows the homes and carrier routes in 92075, straight from the USPS EDDM® route map. Solana Beach is small, so many roofers mail the house routes of the whole city a few times rather than picking one neighborhood.

Which Solana Beach neighborhoods are best for roofing postcards?

For replacements, the 1960s and 70s homes around Lomas Santa Fe. For coastal repairs and flat roofs, the cottages west of the 101. The table shows the share of homes built before 1980, single-family houses and owner-occupied homes in 92075.

When should a Solana Beach roofer mail?

August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms.

Can I reach Solana Beach owners who don't live there full time?

Yes. A homeowner list sends your postcard to the owner's mailing address, even when the Solana Beach home is a vacation rental or second home. EDDM® only reaches whoever lives at the address.

Get a quote for your Solana Beach mailing

Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.

Roofing direct mail in Solana Beach:a neighborhood-by-neighborhood plan