Roofing direct mail in La Jolla:
a neighborhood-by-neighborhood plan
By Best Direct Mail, San Marcos · Numbers from USPS and the US Census Bureau
La Jolla is part of the City of San Diego, but it has its own ZIP Code, 92037, and some of the most valuable roofs in the county. Near the beach there are older cottages and mid-century homes, many with flat or low-slope roofs and salt air working on every piece of metal. Up the hill there are large custom homes with tile roofs, some backing onto canyons and coastal brush.
That means very different jobs in one ZIP Code, and a lot of condos where the association decides on the roof. Below is what we'd mail where, starting with the public numbers for La Jolla: how many homes there are, how old they are, how many are houses and who owns them.
La Jolla by ZIP Code
| ZIP Code | Built before 1980 | Single-family houses | Owner-occupied | Median home value | New movers a month (average) |
|---|---|---|---|---|---|
| 92037 All of La Jolla, from Bird Rock to La Jolla Shores | 66% | 46% | 62% | $1,958,700 | about 240 |
What the columns tell you:
- Built before 1980: the share of homes more than 45 years old. Many are on their second or third roof, and the higher it is, the more owners are due for a replacement.
- Single-family houses: the share of homes that are detached houses. The higher it is, the fewer EDDM® cards go to apartments and condos, where the association or the landlord decides on the roof.
- Owner-occupied: owners buy roofs. Renters don't.
- Median home value: higher values point to tile, metal and premium shingle roofs. Elsewhere, financing and a clear price matter most.
These figures cover whole ZIP Codes, and single routes inside them can be quite different. Our EDDM® route planner shows homes, income and homeownership for every route before you choose.
Home age, single-family houses, homeownership and home value are US Census Bureau American Community Survey 5-year estimates for the ZIP Code area. New movers are a US Census Bureau American Community Survey 5-year estimate: residents who moved into a different home in the past year, turned into households and divided by 12.
New movers: on average about 240 households move to a new home in these ZIP Codes every month. Many buyers get a roof report from their home inspection and plan the repairs in their first year.
What a mailing costs: starting from $2,034 for 5,000 homes with a 6.25 × 9 EDDM® postcard, or $2,544 with our recommended 8.5 × 11, including printing and postage. See our EDDM® prices for other quantities.
What to mail in each neighborhood
Bird Rock (92037)
At the south end of La Jolla, Bird Rock is mostly single-family homes from the 1940s through the 60s on regular, mostly flat lots, many owner-occupied and many being remodeled or rebuilt. It is the easiest part of La Jolla to mail by route.
- Replacement estimates with photos of finished local roofs, mailed before the rain.
- Salt air repairs: rusted flashing, fasteners, vents and gutters on homes close to the ocean.
La Jolla Shores (92037)
Near the beach in the north, La Jolla Shores has mostly 1950s and 60s single-family homes on flat streets. Many mid-century homes here have flat or low-slope roofs, which need regular care to keep water from standing and leaking.
- Flat and low-slope roofs: inspections, coatings, repairs and replacements before the rainy season.
- Leak repair cards in November, after the first storms.
The Village and the Barber Tract (92037)
Around the Village and the Barber Tract, older cottages and bungalows sit on small lots next to condo buildings, second homes and rentals. These are some of the oldest roofs in La Jolla, and owners want them fixed in a way that keeps the look of the house.
- Careful repairs and replacements for older homes, with photos of cottages you have re-roofed.
- Use a homeowner list. With so many condos and part-time owners, a homeowner list of houses reaches the right people better than whole routes.
Mount Soledad and the Muirlands (92037)
Up the hill, Mount Soledad and the Muirlands have large custom homes from the 1950s onward on steep lots with ocean views, many with tile roofs. Some of these properties back onto canyons and natural brush, and parts of these hills are mapped as fire hazard areas, where a replacement roof has to be Class A fire-rated.
- Tile underlayment and tile roof restoration, for owners who want to keep the tiles they have.
- Fire-rated roofing with ember-resistant vents and gutter guards, for homes along the canyons.
- Use a homeowner list. Homes here are spread out, so a list filtered by home value reaches them more precisely than whole routes.
A first La Jolla mailing plan
- Older roofs in Bird Rock and La Jolla Shores first. Mail an inspection and replacement card to the owner-occupied house routes from August to October, before the rain. Pick them in our EDDM® route planner for 92037.
- Tile and fire-rated roofs to Mount Soledad and the Muirlands, by homeowner list, on a high-quality card.
- Neighbors of every job. After each roof you finish, mail the carrier route around it: "We just put a new roof on a home on your street."
- New homeowners every month. Many buyers get a roof report from their home inspection, and many La Jolla buyers remodel right away. A welcome card with a free inspection reaches them first.
Mail each group at least three times, a few weeks apart. Use a different offer code on each card so you can see which neighborhood and which service brings the calls.
EDDM® or a mailing list in La Jolla?
Which one is better depends on the neighborhood. In Bird Rock and La Jolla Shores, where most homes are owner-occupied houses, EDDM® reaches nearly the same people for less. Around the Village and near UC San Diego, where there are many condos, rentals and second homes, a homeowner list wastes fewer cards, and the condo associations are better reached with a business list. On the hills, where homes are spread out, a list is more precise. Compare the home age, single-family and homeowner numbers in the table above, and tell us the areas you want and we'll recommend the right mix.
What to put on a La Jolla postcard
- A high-quality design. In one of the most valuable areas in the county, the card itself says a lot about the quality of your work.
- A photo of a La Jolla roof you installed. Real local work beats stock photos.
- One service and one offer per card, matched to the neighborhood above.
- Your C-39 license number, plus "licensed and insured" and your warranty.
For the full list of services, offers and a 12-month calendar, see our roofing direct mail guide.
Roofing postcard designs
Start from one of our ready-made roofing postcards. We add your logo, offer, license number and photos, send you a proof, then print and mail it. Need a custom design, or have your own? Just let us know.
Roofing marketing plans in other cities
- SanMarcos
- Carlsbad
- ChulaVista
- Clairemont
- Coronado
- DelMar
- ElCajon
- Encinitas
- Escondido
- ImperialBeach
- LaMesa
- LemonGrove
- NationalCity
- NorthPark
- Oceanside
- PointLoma
- Poway
- RanchoBernardo
- Santee
- ScrippsRanch
- SolanaBeach
- Vista
La Jolla at a glance
- New movers
- About 240 households a month
- Best areas
- Replacements and salt air repairs: Bird Rock. Flat roofs: La Jolla Shores and the Village. Tile and fire-rated roofs: Mount Soledad and the Muirlands.
- What it costs
- Starting from $2,034 to mail 5,000 homes by EDDM® (6.25 × 9), or $2,544 with an 8.5 × 11
- Where to start
- An inspection and replacement card to Bird Rock and La Jolla Shores from August to October, plus new homeowners.
Frequently asked questions
How many homes are there to mail in La Jolla?
The table above shows the homes and carrier routes in 92037, straight from the USPS EDDM® route map. Many of those homes are condos, so most roofers mail the house routes of Bird Rock and La Jolla Shores, a homeowner list for the rest, and the routes around each job they finish.
Which La Jolla neighborhoods are best for roofing postcards?
For replacements, the older house streets of Bird Rock and La Jolla Shores. For flat roofs and careful repairs, La Jolla Shores and the Village. For tile and fire-rated roofs, Mount Soledad and the Muirlands. The table shows the share of older homes, single-family houses and owner-occupied homes in 92037.
When should a La Jolla roofer mail?
August to October, before the rainy season, for inspections and replacements, and November for leak repair after the first storms. Mail fire-rated roofing cards to the homes along the canyons before fire season.
Should a La Jolla roofing card talk about salt air?
Near the ocean, yes. Salt air rusts flashing, fasteners, vents and gutters faster than inland, and many owners don't know that is where their leak starts. A card offering a free inspection of the metal parts of the roof speaks to a problem they can see.
Get a quote for your La Jolla mailing
Tell us which neighborhoods and services you want to focus on. We'll reply with a price for printing and mailing, and the routes or list we recommend.